Parameters in Google Algorithm

I am sure Googlers should be enjoying this: hardly can they say a word, there follows a wealth of guessed and speculations.

Domain: 13 factors

1.       Domain age.

2.       Length of domain registration.

3.       Domain registration information hidden/anonymous.

4.       Site top level domain (geographical focus, e.g. com versus co.uk).

5.       Site top level domain (e.g. .com versus .info).

6.       Sub domain or root domain?

7.       Domain past records (how often it changed IP).

8.       Domain past owners (how often the owner was changed)

9.       Keywords in the domain.

10.   Domain IP.

11.   Domain IP neighbors.

12.   Domain external mentions (non-linked).

13.   Geo-targeting settings in Google Webmaster Tools.

Server-side: 2 factors

1.       Server geographical location.

2.       Server reliability / uptime

Architecture: 8 factors

1.       URL structure.

2.       HTML structure.

3.       Semantic structure.

4.       Use of external CSS / JS files.

5.       Website structure accessibility

6.       Use of canonical URLs.

7.       “Correct” HTML code.

8.       Cookies usage.

Content: 14  factors

1.       Content language.

2.       Content uniqueness.

3.       Amount of content.

4.       Unlinked content density.

5.       Pure text content ratio (without links, images, code, etc).

6.       Content topicality / timeliness (for seasonal searches for example).

7.       Semantic information (phrase-based indexing and co-occurring phrase indicators).

8.       Content flag for general category (transactional, informational, navigational).

9.       Content / market niche.

10.   Flagged keywords usage (gambling, dating vocabulary).

11.   Text in images.

12.   Malicious content (possibly added by hackers).

13.   Rampant mis-spelling of words, bad grammar, and 10,000 word screeds without punctuation.

14.   Use of absolutely unique /new phrases.

Internal Cross Linking: 5 factors

1.       # of internal links to page.

2.       # of internal links to page with identical / targeted anchor text.

3.       # of internal links to page from content (instead of navigation bar, breadcrumbs, etc).

4.       # of links using “nofollow” attribute.

5.       Internal link density.

Website factors: 7 factors

1.       Website Robots.txt file content.

2.       Overall site update frequency.

3.       Overall site size (number of pages).

4.       Age of the site since it was first discovered by Google.

5.       XML Sitemap.

6.       On-page trust flags (Contact info ( for local search even more important), Privacy policy, TOS, and similar).

7.       Website type.

Page-specific factors: 9 factors

1.       Page meta Robots tags.

2.       Page age.

3.       Page freshness (Frequency of edits and % of page effected by page edits).

4.       Content duplication with other pages of the site (internal duplicate content).

5.       Page content reading level.

6.       Page load time (many factors in here).

7.       Page type (About-us page versus main content page).

8.       Page internal popularity (how many internal links it has).

9.       Page external popularity (how many external links it has relevant to other pages of this site).

Keywords usage and keyword prominence: 13 factors

1.       Keywords in the title of a page.

2.       Keywords in the beginning of page title.

3.       Keywords in Alt tags.

4.       Keywords in anchor text of internal links (internal anchor text).

5.       Keywords in anchor text of outbound links.

6.       Keywords in bold and italic text.

7.       Keywords in the beginning of the body text.

8.       Keywords in body text.

9.       Keyword synonyms relating to theme of page/site.

10.   Keywords in filenames.

11.   Keywords in URL.

12.   No “Randomness on purpose” (placing “keyword” in the domain, “keyword” in the filename, “keyword” starting the first word of the title, “keyword” in the first word of the first line of the description and keyword tag…).

13.   The use (abuse) of keywords utilized in HTML comment tags.

Outbound links: 8 factors

1.       Number of outbound links (per domain).

2.       Number of outbound links (per page).

3.       Quality of pages the site links in.

4.       Links to bad neighborhoods.

5.       Relevancy of outbound links.

6.       Links to 404 and other error pages.

7.       Links to SEO agencies from clients site.

8.       Hot-linked images.

Backlink profile: 21 factors

1.       Relevancy of sites linking in.

2.       Relevancy of pages linking in.

3.       Quality of sites linking in.

4.       Quality of web page linking in.

5.       Backlinks within network of sites.

6.       Co-citations (which sites have similar backlink sources).

7.       Link profile diversity.

1.       Anchor text diversity.

2.       Different IP addresses of linking sites.

3.       Geographical diversity.

4.       Different TLDs.

5.       Topical diversity.

6.       Different types of linking sites (logs, directories, etc).

7.       Diversity of link placements.

8.       Authority Link (CNN, BBC, etc) Per Inbound Link.

9.       Backlinks from bad neighborhoods (absence / presence of backlinks from flagged sites).

10.   Reciprocal links ratio (relevant to the overall backlink profile).

11.   Social media links ratio (links from social media sites versus overall backlink profile).

12.   Backlinks trends and patterns (like sudden spikes or drops of backlink number).

13.   Citations in Wikipedia and Dmoz.

14.   Backlink profile historical records (ever caught for link buying/selling, etc).

15.   Backlinks from social bookmarking sites.

Each Separate Backlink: 6 factors

1.       Authority of TLD (.com versus .gov).

2.       Authority of a domain linking in.

3.       Authority of a page linking in.

4.       Location of a link (footer, navigation, body text).

5.       Anchor text of a link (and Alt tag of images linking).

6.       Title attribute of a link.

Visitor Profile and Behavior: 6 factors

1.       Number of visits.

2.       Visitors’ demographics.

3.       Bounce rate.

4.       Visitors’ browsing habits (which other sites they tend to visit).

5.       Visiting trends and patterns (like sudden spiked in incoming traffic).

6.       How often the listing is clicked within the SERPs (relevant to other listings).

Penalties, Filters and Manipulation: 12 factors

1.       Keyword over usage / Keyword stuffing.

2.       Link buying flag.

3.       Link selling flag.

4.       Spamming records (comment, forums, other link spam).

5.       Cloaking.

6.       Hidden Text.

7.       Duplicate Content (external duplication).

8.       History of past penalties for this domain.

9.       History of past penalties for this owner.

10.   History of past penalties for other properties of this owner.

11.   Past hackers’ attacks records.

12.   301 flags: double re-directs/re-direct loops, or re-directs ending in 404 error.

More Factors (6):

1.       Domain registration with Google Webmaster Tools.

2.       Domain presence in Google News.

3.       Domain presence in Google Blog Search.

4.       Use of the domain in Google AdWords.

5.       Use of the domain in Google Analytics.

6.       Business name / brand name external mentions.

Google Gives Local Businesses an Advertising Boost

Google has just launched Boost, a location-based ad product for local businesses.
Built on Google Places, Boost beta is available in San Francisco, Houston and Chicago right now and will roll out to more cities soon.
Boost ads show up when users search for local businesses; they appear in the “sponsored links” section of Google’s  web search and Google Maps  as well. Ads will appear when the right combination of vertical keyword (e.g., “restaurants”) and location keyword (e.g., “San Francisco”) is met.
The ads can contain basic location information, such as the address, business name and phone number, as well as more consumer-focused tidbits, including a star ratings, number of reviews received and a special Maps marker.
Business owners can create Boost ads from within their Google Places account. Initial setup is simple, and campaign management is automatic; all the business owner needs to do is set a budget, and Google’s advertising algorithm takes care of the details of placement and frequency.
Take a look at the below example which would make you understand Google Boost much easier.

Source:http://mashable.com/2010/10/25/google-boost-local-advertising/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Mashable+%28Mashable%293

Link Wheel

What Does A Link Wheel Do?

Link wheels involve using 5 or more unique web 2.0 sites with high  page ranks and using those sites to create a backlink to your site.  The “spokes” of the link wheel include a link to another unique web 2.0 site which forms the wheel. The “hub” of the link wheel is any page on your web site. This should be your squeeze page, offer page, or “money site”.

The concept of this is to have a tightly focused group of unique web 2.0 sites with high page ranks all pointing to your site. This will give your site authority and relevancy for the keyword term or phrase you are looking to rank high for in the search engine result pages. The focus should be placed on giving authority to one keyword phrase at a time to promote high in the search engine result pages.
Below are a few web 2.0 sites you can use to create a link wheel:

• Squidoo
• HubPages
• Wordpress.com
• Blogger
• LiveJournal
• Blogsome
• Weebly
• Quizilla
• Vox
• WikiSpaces
• WetPaint
• Tumblr
• DevHub

What Do You Put In Your Link Wheels?

Depending on the unique web 2.0 sites you use to build your link wheel you should focus on adding unique content. This could include articles that are focused around one unique keyword term or phrase.  I like to mix mine up and put video content, podcasts, images, etc to give it more value.

Next you want to embed in your articles or in your content a few backlinks. Your link should be an anchor text of the keyword phrase or term you want to rank high for in the search engines. This link should be going back to your main hub page in the center of the link wheel. The next backlink should be directed to your neighboring  web 2.0 property that is part of your link wheel. Look at the images below of some examples:

Here is another example of a link wheel but more complex:

What Do You Do After You Created Your Link Wheel?

Building the link wheel is the easy part. Now you have to promote this son of gun!  Below are some of the things you can do to promote your link wheel after you finish building it out.

1. Capture all of the RSS feeds of your web 2.o sites. Mash your rss feeds into one unique url and submit them to the rss directories.

2. Ping your RSS feeds.

3. Social Bookmark each of your web 2.0 properties and the main hub page of your link wheel. Best to use a social bookmark exchange service like Lava Linx.  This is a service where others promote your social bookmarks in exchange for you promoting theirs. This service is great and it’s free!

How Long Will It Take To See Results?

This depends on a few factors. One being your ability to take action and JUST DO IT!  ( Note: this post is not sponsored by Nike)

Don’t wonder about “what if’s”.  What if’s will not get you traffic. The other factor depends on the competitiveness of your keyword term or phrase. Of course the less competitive your keyword term the more likely you will show up on the search results quicker.  If you are diligent with adding content to your link wheel sites and taking the necessary steps to follow through with this strategy, you can conservatively expect to see some good results in 60 to 90 days. That’s with taking massive action!

source:http://www.traffic-is-king.com/seo-link-wheel-explained/

Analyzing the 9 Most Common Link Building Strategies

As a website creator, you've already been told that backlinks from external sources are paramount to high rankings in search engines. Unfortunately, many online marketers fail to separate the wheat from the chaff when it comes to pursuing links.
The following is a detailed breakdown of all link major link building tactics, accompanied by an analysis of return on time investment in addition to the possibility of incurring a penalty from a search engine.
1. Internal Links
Internal links occur within the site itself and offer webmasters two major advantages:

• The ability to help search engine spiders find new content.
  
  
• The ability to pass PageRank and develop silos of authority within the hierarchy of a website.

Cost/Benefit: Internal links are the low hanging fruit of link building and this tactic is frequently overlooked by webmasters. The most effective internal links are blended seamlessly within article, are not navigational, and are not clustered at the end of the content.
Penalty Risk Level: None.

2. SEO Directories
By and large, web directories are the telephone pages of the Internet. No relevance, no ranking, and no human input.

Cost/Benefit: With the exception of Yahoo and DMOZ, directories are an enormous waste of time and resources. They're essentially a paid link that passes rank. I've done SEO directory tests on several domains and the results were a bit startling. Of the three sites tested, none improved rankings and two dropped to the third page for top rankings.
Penalty Risk level: Moderate/high.

3. Comment Links
The concept is simple, right? Find a bunch of article/blog posts that are thematically relevant and start posting links with your keywords in the anchor text.

Cost/Benefit: In terms of increasing rankings, this no longer works. The vast majority of blogs are some variation of Wordpress or Blogspot, which set comment links by default to "nofollow," meaning your website won't receive the link juice. Simply put, it's not worth the time.
Penalty Risk Level: Moderate. Depending on the depth of your link portfolio, too many of these links can crush your link variance ratio. Dropping a URL in a comment isn't a big deal, but mixing in some anchor text in the "Name:" section is a spammy signal.

4. Paid Links/Sponsored posts
Paid links are the most common form of traditional link building. This is the process of finding potential link partners and offering them cash in exchange for a dofollow link with the anchor text of the webmaster's choices.

Cost/Benefit: I'm not endorsing paid links, which are against Google's Webmaster Guidelines, but they can be one of the most effective methods of building links.
Penalty Risk Level: Depends. Using a text link broker is like stamping a "kick me" sign to Google. Whether or not they penalize your site, the link networks of these brokerage firms often get uncovered and their links are seriously de-weighted (or removed from the index entirely). If you get caught in one of these schemes, it might be time to dust off the old résumé.

5. .Gov/.Edu Extensions
Quite simply, these are the holy grail of links and have a massive impact in helping a page or website rank for targeted keywords.

Cost/Benefit: I wouldn't recommend a concerted effort in achieving these links. Political connections can go a long way, but a campaign dedicated to obtaining these links isn't the best use of time and resources.
Penalty Risk Level: None.

6. Social Media
These links are fairly easy to disseminate through channels such as Twitter, Facebook, and YouTube; however, these links are all nofollowed.

Cost/Benefit: While these links might not pass PageRank, the ancillary benefits can be tremendous. One powerful tweet can generate dozens of high-quality backlinks across the blogosphere, which will pass PageRank. In all likelihood, Google will become more active in monitoring and using these social signals as supporting evidence for sites that have suddenly increased their link portfolios.
Penalty Risk Level: None. Just don't turn your Twitter account into a spam zombie.

7. Link Baiting
The process of generating incoming links through the creation of engaging content and tools.

Cost/Benefit: Link baiting is the most reliable long-term strategy for developing a high performance domain in search engines. Famous examples of link baiting include the subservient chicken, Radiohead remixes, and Office Max's "Elf Yourself." When creating link bait, follow one simple rule: make your content something an audience will want to share with others.
Penalty Risk Level: None. In fact, Matt Cutts of Google has encouraged link baiting.

8. Press Release Links
Using a press release firm such as PR Web or PR Newswire in the hopes of generating incoming links.

Cost/Benefit: This strategy is fine, so long as the press release is useful. When done well, releases can drive quality backlinks from reputable news sources. Tip: be sure to link deep within the site when relevant.
Penalty Risk Level: None.

9. Reciprocal Links
My inbox is constantly flooded with endless requests from webmasters requesting link exchange. To be clear: building an example.com/link.html pages will do nothing for your rankings. Google discounts these outbound links and seriously de-weights incoming links.

Cost/Benefit: Don't engage in this strategy and don't play the fool's game of quickly unlinking to make them appear as one-way links; it's another spammy signal that won't get your far. Instead, develop relationships with other savvy webmasters and trade links deep within pages when there's semantic relevance. News portals frequently sign these types of partnership deals.
Penalty Risk Level: Low.

Remember, link building is a constant growing process. One of the reasons to like link baiting is because it's fun and creative. Find something you enjoy creating and use it as a method to drive incoming links. That way, link building will be a part of your daily routine, not another unrealistic marketing resolution.

source:http://searchenginewatch.com/3640146

Google's top 4 most negative ranking factors

Cloaking with malicious intent

68% of the poll results showed that this was the biggest negative ranking factor today. It basically means cloaking your website so that search engine robots see a different result to that of a user. This is normally done by hiding text on your webpage so that users do not see it but the search engines do. It can be done by placing keywords around your page and changing the background color of the text to match that of your page body. As far as the webpage is concerned the text exists and the robots will see them however a user will be unable to see the text as it has the same color as your background.
Acquiring of links from known link brokers or sellers

56% of the poll results showed that this was voted as the 2nd most negative ranking factor. We all know that Google and other search engines dislike the fact of being able to buy links. My advise to my readers will be to stay away from buying links especially form websites that advertise this anyway. If google finds out then this will effect your seo. Do not buy links from brokers or other websites.
Outbound links to spam sites

51% of the poll results showed this to be the 3rd highest negative factor. Its ok to get backlinks from many sites and Google understand that a webmaster does not have control in who links to them. If a Spam site was linking back to yours then it would just get devalued or the backlink will not get counted. However its the opposite when your outbound linking. Google knows that all outbound links will have been placed by yourself. The last thing you want is for your website to link to these spammy sites. Stay away as the Spam site reputation will not work in your favour.
Server downtime and site accessibility

51% of the poll results showed this to have the 4rth most negative impact. Everyone wants to be able to visit a site however if its always down or its down alot of the time then its no surprise that Google will pay close attention to this. My advise would be to try and get a host which will provide you with 99.9% uptime. Its not hard finding such a host. Personally I would suggest using Hostgator. they are great and have a 99.9% uptime. you will never fall victim to this negative ranking factor again.

Source:-http://www.bigseotechniques.com/blog/googles-top-4-most-negative-ranking-factors/

15+ Killer SEO Tips to Optimize Twitter Tweet!

We all know that whatever we tweet on twitter will get indexed and is displayed in Google search engine results pages. The individual tweets can now be viewed as a unique listing in Google search engine which can affect your rankings by sending visitors to your website.
The outbound tweets to be promoted must be SEO optimized by adding niche keywords to these tweets. These tweets can be crafted to be unique until and unless it is not considered as spam from other users. If you are able to get visitors to your blog from Twitter which is indeed an SEO advantage that you cannot afford to miss.
Tech Link: Top 40+ Twitterrific Google Chrome Extensions
Twitter adds many advantages to your blog if you use in right way and proper manner. Well here are the few killer tips which can make your Tweets popular and SEO friendly.

1. User Name / ID

While choosing a twitter username, make sure it is relevant to your blog or website and  easy to remember as it is the part of the SEO title for the tweets appearing in Google search engine. You should handle Twitter name strategically. This is the first and most important step to make your tweets SEO friendly.
Tech Tip: For example, Our blog is Tech18 so the twitter name is @Tech18Blog . What if we had some asdf as twitter ID? Will it make sense?

2. Twitter Bio

Your Twitter “bio”, is actually your meta description. Make sure to include keywords as compared to meta description of your website/blog. Twitter bio acts as best source for SEO.

3. Show URL

Do not forget to display URL of your blog /website prominently on your twitter profile page. This will eventually increase the organic traffic as people often click the URL for seeking more information. It is important to note that this link does not provide any SEO link juice due to a “No follow” attribute in twitter.

4. Twitter Page Description

Use target keywords on your profile page and make sure to use keywords in your Tweets. Do not forget to use “#” key in front of the important keywords in your tweets as it acts as a SEO keyword in Twitter.

5. Inbound Links

Just post articles with an anchor text link to your Twitter profile on article syndication sites. This strategy helps in boosting your profile’s page rank.
Tech Tip: Increase in your profile page rank will indirectly have a effect on your blog ranking as your profile linked to it 

6. Followers

If you have lots of quality or loyal followers you will be popular among the twitter users, which will eventually boost page rank of your profile page.
Tech Tip: More the number of  quality users, the more RT’s 

7. Twitter Link in your site

Place Twitter profile Link in footer or sidebar, which is accessible via every page. If any of your blog visitor likes your blog, they may like to follow you on twitter as well. This will increase your online identity and hence increases number of followers on Twitter.

8. Follow Related Theme Profiles Only

Search engines increases your twitter profile link juice when you are able to get followers from good PR twitter profiles. Make sure that you add only those twitter users that are related to your blog content or  tweets on similar interest. This will increase number of RT’s and thereby traffic of your blog.
Tech Tip: Try to RT the tweets related to your theme. This may force your followers to RT your own post 

9. URL Shortening

TinyURL, bit.ly, tr.im, su.pr are some of the popular URL shortening services that redirect users to the real URL via 301 (permanent redirect) and provide backlinks to your content. Search engines do not index these url shorteners, but index and pass PageRank to the actual URL’s instead.

10. Tweet Title

The most important SEO aspect  of your post for consideration is the first 27 characters. It’s this first part that becomes part of the

Twitter / Your Username: 27 Characters..

Tech Example: Google Chrome version 6, 7 and 8 by this year end! http://su.pr/24kdMC
In the above example, the main SEO keywords are “Google”, “Chrome” and “Version”. If you count the letters, all these three words comes within 27 characters.
The same SEO rules that you apply to write optimized titles for the post must be used for twitter tweets as well. The only difference is that you have a restriction of 27 Characters as compared to 65 Characters in Blog Posts. For optimized tweets use keyword rich Titles within first 27 characters.

11. Keywords in Tweet content

Twitter does not allow you to tweet for more than 140 characters. Instead of automatically shortening the links on twitter.com, it is strongly advised to use URL shortening service like bit.ly (as said in above point). Once your URL is shortened, you have much more space to include more target keyword into twitter content.
Tech Tip: again! DO NOT forget to use “#” key in-front of the important keywords.

12. Hashtags

Hashtags are similar to keyword meta-data. Basically, these are tags that  help those who seek similar content and  discover your Tweets. They’re like tags on Blog, only added inline to your post. Hashtags are created by prefixing a word with a hash symbol: #hashtag. This will help the visitors to view your tweet around a particular topic.

13. Re-Tweet strategy

An indexed tweet provides 27 characters or so for title post excluding twitter username. Make sure your tweet’s character limits allow for optimal re-tweets. It is important to keep the tweet under 100 characters, allowing your followers to add “RT @Tech18Blog” in front of the tweet.

14. RT username deletion

If your post starts getting many number RT’s in chain, it may exceed twitter rule(140 characters). Many a times link will only get deleted. To show link some of us delete all the “RT @Tech18Blog”  text before re-tweeting into the Twitter Network. But it is not advisable, as the strategy could have adverse impact on your twitter profile pagerank. Instead you can add the RT @Tech18Blog at the end of the Retweeted content.

15. RT others posts

This is the most important part for getting huge twitter traffic. In order to get more traffic and relevance to your tweet make sure that you re-tweet other blog articles and encourage your followers to share (re-tweet) your Twitter content. Keep in mind the Re-tweet strategy discussed above.

16. Direct Messages

Many of your followers may not be subscribed for RSS feeds in your blog. So they may not be knowing whether you published any new post. So its advised to send DM’s / Direct Messages to your loyal followers, which can get more views and RT’s of your post.

source: http://tech18.com

10 tips to make your blog complete

“Blog” , what comes to your mind when you hear this word for the first time ?  Is it just a  glimpse of a simple article kind of a picture in your mind? Not at all!! Blogs are those which carry a lot of information about various topics designed in such a way, which makes the topics even-more efficient and elegant and easily understandable by any-one.
So creating such type of Blogs is not an easy task and  its very-much  necessary to follow some important steps that has to be kept in mind while you create a Blog from the beginning to till its conclusion part. 
Just keep in touch with the following easy tips to make your blog- A Complete one.

1. Language

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First of all, use of language is a very important one to deal-with. According to the topics you choose, make slight changes with your presentation of the language too. Make sure that you make use of those words which go hand-in-hand along with the topic you have chosen. Simple and elegant sentences are a good workouts for lifestyle related topics or articles.

2. Images

Add some interesting images related to your topic, which makes your blog look “complete”!! And if you are not so good in building impressive sentences, worry not… the use of  images  makes your blog, speak about your intention of your topic  easily! But in-turn should be able to choose the exact images that suits best to the topic mentioned. So be cautious while selecting the type of images.

3. Content

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Don’t ever build any stories, instead stuff the blog with the contents concerned to the topic! Your blogs should be presented in such a way that readers would get into the exact topic content, easily so that they should not get into a thought of ‘what exactly the matter here is??’. I have come across some of the blogs which fail to present the exact topic and contain useless explanations, which are not at all recommended. Be clear and perfect regarding your content.

4. Design

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Your blog design plays a major role in attracting visitors, which provides repeated visitors for your blog and hence increases your blog readers base. Blog Design can be done in two ways :

• Pre-plan : In this phase, you decide the deign of the blog by visualizing and making into an complete design from scratch.
• Post-plan: In this phase, you start off with blog with any simple design and then later step by step you must keep on customizing the design to make it more efficient and attractive.

5. Live Examples.

Develop the blog by adding interesting live examples that are quite familiar , which makes the readers to continue reading further for more info. Presenting  some current on-going topics is a good workout which makes your topic even more efficient and interesting.
Providing live examples are one of the most beneficial tools in a blog because it also makes sense that you are in touch with the latest tech too!

6. Social Networks

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Jump onto the Social networking sites like twitter,facebook,digg and many more. Connect with like minded people, build and maintain your online entity to make sure that your blog is not left all alone.

7. Interactive words

Be clear and perfect with the usage of words which are  simple and easily understandable! The readers should  feel that they are interacting with someone while reading the blogs. So make sure that your articles include simple  social words, that can make any one to enjoy reading them!

8. Paragraphs

Avoid big paragraphs in the blogs which are really useless! The readers lose their interest to proceed further with that topic!! Don’t think that all users will be having patience to go through  each and every line in your post! The topic should be presented in short tips like or through short sentences which makes the users feel comfortable in reading those. So present your blogs  stepwise and in short sentences.

9. SEO

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SEO stands for Search Engine Optimization. Using SEO you can get into the top results pages of the search engines. Use proper meta tags and avoid basic seo mistakes to make your blog gain more vsisitors from search engines.

10. Conclusion

Concluding part of the blog is also an important task! After providing the detail info about your topic, make sure that you also conclude your topic in a better way. So  once you are done with the blog, its necessary to end-up the topic perfectly, to make it a complete blog-post.
Well, I hope these tips work out in a better way  and make your blog- A perfect one!!! I would be glad to know your views and ideas regarding my topic through your comments.

source: http://tech18.com

Reverse SEO

Define: Reverse SEO: (n) reverse search engine optimization (reverse seo), reverse search engine optimisation (the act of rendering a search engine's results optimal by decreasing the rank of potentially negative results or bad press) "the simultaneous optimization of intended results while decreasing or eliminating unintended results"; "in an optimization problem we seek values of the variables that lead to an optimal value of the function that is to be optimized"; "to demote the optimization and diversification of a search engine result." – Clinton Cimring, 2006

Reverse SEO is the process of removing (technically de-ranking) websites other than your own from the first pages of Google.

The approach was invented by our co-founder Clinton Cimring is 2006 as a reaction to websites like ripoffreport.com, complaintsboard.com, and public blogs, which have been used to destroy individuals and company reputations online. While our opponents who have been strongly advocating for the penalization of Reverse SEO in Google as a “black-hat” tactic since it was introduced seem to be missing the point. Reverse SEO is not designed to suppress genuine news, which would inevitably be reported; it is designed to fight back against malcontent unscrupulous individuals who are using websites like ripoffreport.com to extort companies and individuals. If this wasn’t the case then ripoffreport.com would not charge to remove a ripoffreport when proof was submitted that the allegations in the report as false and Google would not take down blogspot blog’s for libel. The fact of the matter is that these websites have been used to take advantage of companies and individuals and Reverse SEO is targeted at fighting back!

Why Reverse SEO?

Reverse SEO has become one of the most effective strategies for minimizing the impact of bad publicity within the search engines’ organic listings. It is an online reputation management (ORM) tool of SEO consultants who manage Online Reputation Management. Too often, companies become targets for negative press online. Angered customers start blogs to take businesses to task for grievances suffered, real or imagined. Dishonest competitors will often go to great lengths to distribute fraudulent reports online. The problem is that these blogs, pages, and reports can begin ranking well in Google and Yahoo.

Reverse SEO can be used to suppress negative publicity that targets your company in Google, Yahoo, and Bing. By pushing bad press onto the second, third, and fourth pages of Google, those pages will be prevented from gaining traction or attention. It’s important to note the potentially devastating effects of negative press and how reverse SEO can help you manage your company’s Online Reputation Management.

The reason we use reverse SEO is based upon current societal trends. Many of your customers are likely to research your company on Google, Yahoo, or Bing before purchasing a product or service from you. When they find reviews, they tend to believe them. Unfortunately, there are few barriers that prevent people from posting negative reports online about your business.

For example, a disgruntled employee can start an anonymous blog vilifying your company. An unsatisfied customer can post a less-than-honest story about your business on ripoffreport.com. Your competitors can do the same. The reputations of more than a few companies have been ruined this way.

When prospective customers find these pages on the search engines, they give them unwarranted credibility. Reverse SEO minimizes the damage. Studies have shown that the vast majority of searchers never venture onto the second page of a search engine result. Of those who do, a small fraction progress to the third page. By pushing negative publicity off the first page of Google’s listings, a reverse SEO strategy removes it from sight.

Reverse SEO Optimization

Google ranks pages based on several criteria. One of its organic algorithm’s ranking parameters is a website’s authority within its search terms. The more authority a site has, the easier it is for a page on that site to rank well and control its position. When an authoritative page carries bad publicity about your company, it can gain exposure to a wide audience. This is the problem that reverse SEO optimization resolves.
Our Reverse SEO optimization specialists have a number of tools at our disposal we can use to suppress bad publicity in the search engines. First, we’ll analyze the authority of high-ranking pages that speak negatively of your business. Then, we’ll formulate a strategy to push those pages into the depths of Google’s rankings, limiting their visibility.

Reverse SEO Curbs Negative Publicity

Negative publicity, if left unchecked, can gain tremendous momentum in Google especially. Highly-ranked pages attract links. As inbound links increase to these pages, they become harder to remove. This is why it is important to launch a reverse SEO campaign as soon as bad press emerges. By suppressing negative pages quickly, you can prevent them from gaining traction.

A single unsatisfied customer can create havoc for your company by spreading deceptive stories of poor service or shoddy workmanship. Similarly, one resentful employee can anonymously unfurl a string of damaging diatribes. If such stories and diatribes are merely told to another person, their effects are limited and temporary. By contrast, if they are published online and receive exposure in Google, they can have catastrophic results for your business.

This type of negative press tends to gain a groundswell of momentum, regardless of its accuracy. By suppressing these pages in the search engines, reverse SEO allows you to control the effects of bad publicity. It helps you to smother the flames before they grow out of control.

Reverse SEO is Online Reputation Management from an SEO perspective

In the same way that an SEO project requires a refined approach, a reverse SEO campaign should also follow a rigid formula. The basic strategy relies upon a network of authoritative sites to control the first page of organic listings for your company’s name. That includes article and press release syndication, capturing keyword-rich sub-domains on authoritative blog sites, and carefully using social networking properties like Myspace, Facebook, Squidoo, and Twitter pages. There are also a number of formidable online tools that can be used to further support your reverse SEO efforts.

By leveraging the ranking ability of these authoritative sites for your company’s name, you can control the first page of organic listings. That pushes negative press down beyond your customers’ field of view.

Why SEP’s Reverse SEO?

The advantages of working with SEP rather than going out on your own is that we already have a honed strategy for deploying a reverse SEO campaign. We already maintain a list of authoritative sites that are groomed for your circumstances from almost every industry imaginable. We will research your website’s position in the search engines as well as the positions of any negative press that currently populates the organic listings. Rather than pursuing reverse SEO methods that are unethical and therefore, have only short-term results, we will use principled tactics that prevent bad publicity from gaining traction in the future.

4 Solutions to SEO problems of using Flash

Here are 4 solutions on how to optimize your website well even if they are running Adobe Flash. Since Flash cannot be interpreted perfectly and consistently by search engines, you run into 2 main problems.

Ø  The important text content rendered in Flash cannot be read well by the search engines

Ø  Navigational elements within Flash cannot be crawled by search engine spiders.

Having this in mind, here are four tips on how to implement SEO successfully on a Flash website.

1. The Non-Flash Site Version for Sites Completely Made in Flash

Content: If your website is made all in Flash and has no other HTML elements except the code that embeds the Flash file(s), making another website with the exact look and feel (for branding purposes) but does not have all the bells and whistles of Flash will make the content readable by search engine. Since this is like totally having a separate website, you would really expect the non-Flash website generating the search engine traffic, which will then funnel visitors through the navigation leading them into the Flash website.

Navigation: Since there is a separate website with different pages targeted for different keywords, search engine crawlers will have the opportunity to see the links and follow them in the non-Flash plain HTML website and getting all pages included in the search engine index. With the nature of Flash, similar to AJAX, where each page view may not necessarily load a new HTML page with a new URL, it would still be best to create a unique URL for each "Flash view" that will be the entry point page from the non-flash pages. And once they arrive at the page, it can load the same Flash file and no need to reload a new page.

Advantage: You can design your Flash as intricate you want. No limitations since the SEO'd pages are on the non-Flash website.

Disadvantage: You need to spend more time and resources making the website. Having a Flash and non-Flash website is having two websites to maintain. More time, more resources, more money spent.

Quick Tip: Flash can input data from XML documents relatively easy. Server-side scripting languages such as PHP, JSP, ASP, etc. can also import data from XML documents. Creating a unified CMS should make life easier in the long run, but may take more time to set up.

2. Alternative Content and Navigation
   
   Content: On the same page where Flash is displayed, some equivalent content of what was found within the flash file is also presented outside of Flash as plain text within the HTML code.
   
   Navigation If a navigational element was made in Flash, similar to the content, adding another alternative navigation on the site will help get all other pages crawled and index in the search engines. A common implementation of this is having footer text links at the bottom of every page.
   
   Advantage: Unlike the technique above, you do not need to make another website. Just make sure whatever text content you have on your flash file. Have it available elsewhere on the page outside of Flash.
   
   Disadvantage: Cannot be done on a full Flash website, but generally any website implementing SEO should not have a full Flash website.
   
   Quick Tip: Flash should be used best here for areas where you want to attract attention. Perfect for your unique selling statement, current product or service promotions. Whatever content was found here should also found elsewhere in a plain text format for the search engines to read. The animation is mainly used to draw the attention (not to annoy) of a user to read and pay attention to the Flash and hopefully draw in the user to read and explore further.

3. sIFR for Flash Designed Text
   
   Content: Text font designs used on websites are declared either in the non-standard HTML <font> tag or in the declared font styles using CSS. Either way, these layout commands are telling the web browser to load the font file available on the viewer's local computer. In the absence of these font files, the browser will load it's default browser fonts that is oftenTimes New Roman. This limited web designers to use commonly installed fonts such as Arial, Helvetica, Verdana, Geneva, Courier, Times New Roman, and other common fonts decreasing the creative freedom of many web designers. So in order to design beautiful typefaces, you can either use an image or Flash but search engines had trouble reading these. Scalable Inman Flash Replacement or simply sIFR (many pronounce this is as sifer) is an effective use of Flash text replacement. This is similar to how CSS image text replacement is done, just done in Flash. What makes this even better than CSS image text replacement is sIFR can be used more effectively in CMS applications since both can be easily generated dynamically. Although an image with text written on the image can be done dynamically also with tools such as PHP's GD library, it is not as easy nor resource friendly as sIFR.
   
   Navigation: The text on any anchor link is important in SEO for this is what gives meaning to what the destination page is all about. The important keywords within the <a> tags are your targeted keywords. But if the link is applied on a image or a Flash file, you have to make sure the targeted keywords are still read by search engines. In images you use the alt attributes. Since sIFR is used to 'stylize' text and not for any other animated effect, sIFR is idea to add beautiful looking text links not sacrificing the crawlability of the links.
   
   Advantage: Ability to create styled text font faces that are completely viewable as plain text in the "eyes" of the search engines. sIFR is very lightweight and scalable. Relatively easy to implement and Google has expressed their acceptance of this method. sIFR also downgrades gracefully if Flash is disabled or not installed on a web browser.

4. Use SWFObject

Content: Probably something you have heard quite often if you have been keeping up-to-date with the latest SEO techniques and those who were not able to fully catch up may think this technology is so confusing. To explain this further, let's explain how Flash is added to a webpage. Normally, Flash will have HTML <object> and <embed> tags. Within these tags is the source of the Flash file with the .swf file name extension along with several parameters how this .swf file is displayed such as the height, width and more. The SWFObject is a Javascript function that detects if Flash is available.

SWFObject is a small Javascript file used for embedding Adobe Flash content. The script can detect the Flash plug-in in all major web browsers (on Mac and PC) and is designed to make embedding Flash movies as easy as possible. It is also very search engine friendly, degrades gracefully, can be used in valid HTML and XHTML 1.0 documents*, and is forward compatible, so it should work for years to come.

Since this is mainly a Flash detection script and it replaces HTML blocks such as a typical <div> tag, plain text HTML content can be placed within the div tag. And only if Flash is enabled will it display the Flash over the <div> tag. A simple code implementation would look like this:

In the section, the SWFObject is called.

script type="text/javascript" src="swfobject.js"

Also in the <head> or optionally in the <body> you have the SWFObject call stating the .swf file to load.

script type="text/javascript"

var so = new SWFObject("flashfile.swf", "flashheader", "400", "200", "8", "#ffffff");
so.write("flashcontent");

This will then look for the element with the ID flashcontent and replace it with the .swf file flashfile.swf. And anywhere within the webpage's content, you can have:

div id="flashcontent"
Text here, placed within these tags are search engine friendly. And can be read by search engines.

This script mainly checks the browser's Flash capability, since search engine spiders are not Flash enabled, thus Flash does not run. Aside from that, JavaScript is used to invoke Flash and search engines are not JavaScript enabled either. But since the content of the Flash file is displayed as plain text beneath the Flash in a <div> tag, search engines are able to read the content you gave of that Flash file.

Advantage: Can work with full Flash sites and websites that have only portions of it in Flash. Full Flash sites can degrade normally into non-Flash sites without having the need for a visitor to choose which site version to view. Flash page URLs and non-Flash page URLs are unified into a single URL.

Disadvantage: Very easy to implement shady to dark blackhat techniques with keyword stuffing behind the flash that can get you banned in the search engine. Although this is easily avoidable by simply not putting any content on the plain text HTML code that is not visible on the Flash file. As long as you keep it clean, you are safe