Keep ahead of your SEO with Google Intelligence
There is so much SEO data that is generated from Google analytics to help you with your Internet marketing campaign that it can sometimes be overwhelming to most users. Google Analytics Intelligence will take the hard work out of monitoring your analytics and websites performance by checking for significant changes in certain variables that you set for your site.
You can set up intelligence alerts for different aspects of your analytics and have a list of alerts which are displayed in your intelligence report. The alerts for these significant changes can also be emailed to you to make life easier.
The way that the intelligence reports work is that it assesses your websites analytics against its historical data for the variables you set. An example of data it will generate is that it can show you if you have had a certain % increase or decrease in visits to your site or in a change in your bounce rate for example.
Google intelligence has two types of alerts, automatic alerts, which can be emailed to you or custom alerts which can be viewed in your analytics under the intelligence tab.
You can choose if your want to view daily, weekly or monthly alerts. The bar chart across the bottom shows you the alert quantity for each day and when clicked on a report, will appear telling you details of the significant changes to the visitors behaviour on your site. With the data from these alerts you can created actions to ensure your business gets the best out of the website. For example a change in content on you home page may have caused a increase in bounce rate which tells you that you may have got things wrong. Alternatively you may have a sudden increase in revenue which may alert you to a current trend increase for a certain product you sell online. This could make you decide to promote that product further to increase sales even more.
A selection of what kinds of activity you can get alerts on are as follows: visitor type, city, keyword, Adword campaign data, source, medium, referal path, landing page, exit pages, Avg time on site, goal conversions, page views, % of new visitors, revenue, avg order quality.
The automatic alerts will track a selection of activities but additional important alerts that aren't in the automatic selection can be tracked also by setting up a custom alert in Google intelligence. To do this you click on set up a new custom alert and edit the form to make it represent the variables that you need the information on. The example below shows the set up for an alert that will show if there is ever a 20% decrease in goal conversions for your visitors in the London Area. These can be tailor made to track certain new products, services and areas served etc.
Any changes you make to you website may have effects on your website SEO performance and how visitors interact with your site. Not only does Google intelligence keep track of this for you so you don't have to but it will also keep you informed on trends. Being kept this up to date will ensure that you keep your website as current as possible maximising your performance and ultimately your web conversions.
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