Thoughts and Facts about Keyword Density

What is the right keyword density? Do all search engines like same keyword density? How to avoid keyword overstuffing penalties? All this questions are answered in this article. Moreover, you will get some additional thoughts and points over keyword theory. Get involved! Keyword density as an optimization unit. Keyword density is a correlation of quantity of all words on your page with quantity of keywords. Keyword density is usually expressed in percents. For instance if you have 100 words and seven of them are keywords – your page’s keyword density is 7%. Keyword density is always measured per-page, never per site, because search engines consider a page to be the smallest independent unit. What keyword density is allowed by search engines? All search engines have a lot of

criteria to measure a web page. Keyword density is one of them and it is one of appreciable ones. Search engine algorithms are complicated mathematical measures and each search engine has it’s own – that is why allowed keyword density can vary for different search engines. If you are targeting one search engine – you can try to find out it’s allowed keyword density and keep it. If you target two or more – keep minimal keyword density allowed by one of them. What are actually keywords and how search engines find out what are keywords on my page? We know that keywords are search terms we seek, but a search engine doesn’t knows what keywords have you actually installed in your web page, unless you list them in META keywords tag (however, it is more like that the majority of search engines ignore this tag). So how do I count keyword density. Count the maximum repeating words! Even if your site is about apples, but there are more “garden” words – search engine will count maximal quantity of similar words. This means that you have a total of 100 words, 10 of which are “apple” and 30 of them are “garden”, you can get penalized for “garden” word. Note that articles, pronouns and other keyword-neutral words are not counted as keywords. The most convenient way to get full keyword analysis of your page is to use appropriate software. There are a lot of free and pay keyword analysis tools online. There are another significant notion in counting keyword density of a page – keyword phrase. You know that some keywords consist of two words – product names, geographical names, etc. Search engine algorithm is also looking keyword phrases, which are defined by finding repeating keyword phrases. Clear? I hope so. How do I count up right keyword density? It is a unique way of research for each webmasters. Yes, there are some commonly known recommendations, but during last two years I’ve heard more than hundred numbers of “right” keyword density. Create a couple of page with different keyword density and optimize ‘em in the same way (this doesn’t means creating a couple of identical pages with different keyword density, because you will trigger duplicate content filter doing so) and see the results. Sometimes it takes many time to find out the right value. Some of my sites are under 10% limit, some have no more than 5% - you will find your best quantity soon, trust me. However, there are some variables which can influence allowed keyword density – position of keywords. I believe that keywords in H1 are considered heavy, just as keywords in links text, keywords in “bold” tag and those, which are placed close to the beginning of the document. That is why there is no definite quantity of keyword density.

source: http://searchenginejournal.org/thoughts-and-facts-about-keyword-density.html

Keyword Research: The core of your SEO Strategy

It is essential to distinguish the technical part of SEO and the strategic one. Developing a strategy in SEO involves keyword research. The reason is obvious; when you have a website optimized for wrong keywords the result can be real a nightmare for you and your client.

As an SEO professional you will probably have some resources, an extended brief on what the website is trying to market or maybe some sessions with a representative of the organization.
If you are more than lucky, in cases of website re-launching, you may have access to the metrics of the previous online presence.  This means that you will be able to make an in depth analysis of the project needs. If you don’t have access on the previous Google Analytics account you can check the Search Queries tab of Google Webmaster Tools platform in order to see the keywords that bring more traffic on the site. Last but not least make sure you check the landing pages by using the Keyword Analyzer tool. Note the keywords with high KeywordRank and select the most relative ones.

Tip: Find the search traffic sources and check which keywords are generating quality traffic.

Before starting your research, it is very important to answer the following questions:

• What is and what isn’t the product/service?
• What is my target audience?
• How would I search for this product/service?
• What is the search volume of these keywords?
• What keywords our competitors are using?

Audience

When you know  from the beginning the profile of the target audience, you can be prepared to communicate effectively in the proper frequency. In case of search you must do the same: Define the target audience.

Analyze the target audience

By trying to correlate the demographical data with the product info, you will export some valuable information for your audience: Some keyword ideas, Jargon, product names, stakeholders etc.

Tip: Short surveys and focus groups are some good ideas to get the first keywords.

Create a Keyword list

The first step is to start grouping the categories of the website by themes (an excel sheet can be valuable here).
The second step is to take a paper and a pencil and write down your first thoughts. Think of what keywords would you type in to find this website and create a broad list of keywords and key phrases. This will be the main body of you keyword list. My suggestion here have a second look with clear mind few hours later. This will help you see clearly the strategy from a different viewpoint.

Use Social Media

Enrich your list with information found within the Social Media discussions.

Tip: Dive into the audience, search through social media and ask people where to find what you are looking for. This will help you create an additional keyword list.

Keyword trimming

When the second list is ready you will come up with a wide list of keywords that you must trim.
Real example: Here’s what I found in 10’ of searching on Twitter and StumbleUpon for “mobile accessories”:

• Phone accessories
• Handheld accessories
• Mobile products
• Mobile Phone and Chargers Products
• Htc accessories
• Htc phone accessories
• Mobile case covers
• Best Mobile Products for Kids
• Accessories for Mobile Products

By removing keywords that aren’t much relevant & targeted will assist on creasing the probability to success.

Finalize the Keyword list

If you are following those steps, you should now have a sheet with keywords grouped by categories. Now it’s time to use some technology. There are various keyword tools provide you with useful data such as search volume, trends, competition of each keyword and even more ideas.
I suggest the tools provided by Google: Google keywords tool and Google insights for Search. They are free and easy to use:

https://adwords.google.com/select/KeywordToolExternal
http://www.google.com/insights/search/

Note: keyword tools are not 100% reliable so you should cross check the results with other tools or follow your instinct.

After generating your own keyword list, you can have a sneaky look on your competitors. Start by using your keywords as queries and by checking your competitors keywords on titles, description etc. Use the Keyword Battle Tool in order to find the rankings of a list of keywords for a number of domains. Then analyze their landing pages by using the  Keyword Analyzer tool and see what they do in order to optimize for those terms. Try to stay focused on your business Unique Selling Proposition and avoid mentioning competitor’s brand names etc

source: webseoanalytics

Different but Effective Link Building Methods

In nowadays Search Engine Optimization on-page factors are very important and the most important fact to get nice rankings in search engine result , but the off-page factors are still important.Getting quality back links is a good method to get some nice rankings,so i’ve decided to post an article with some different but effective link building methods :

• Selecting the right keywords – I’ve previously posted an article about how to use keywords for maximum seo results ,so, keywords are very important when you are trying to optimize your site.To choose the right keywords , you can follow those tips :
  -You’ll want to think about who is your target audience, and what the primary focus of your website will be
  -Jot down a list of words and phrases that you think people might type into search engines when looking for your site.
  -Each page on your site should have one to three related keyword phrases that are site-specific.
  -Your keywords should be used throughout your site copy as well as in your title tag and various meta tags.

• Keep posting quality content – As you know ,content is the king,not traffic.If you are posting quality content , on your blog you can built a comunity like a forum.If you want to post quality content , firstly you must post unique content.Content of an website is the most important fact in SEO.Having a good content you can get higher rankings in search engine results that a website with a poor content that includes only images or videos.

• See what your competitors are doing and learn from them -If your competitors are practicing some effective SEO tehniques you can start begin to copy them.if you are using their tehniques , your results will be the same like their, and if you add some personal tehniques to your campaign, your blog will be higher ranked than their.You can use different ways to spy yout competitors : Inspecting Meta Tags with SEOBook.com’s SEO XRay Firefox plugin , inspecting their backlinks with Backlinkwatch.com,using the Google AdWords Keyword Tool to get suggestions for keywords based on the URL.

• Optimize the title and H1 tag for your web pages – Ignoring title tags is a common error in SEO, so,optimizing title tags you can get ranked higher in search engine results.http://www.seocipher.com/basics/titletags.htm

• It’s better to choose a niche keyword than a general one -If you are finding nice keywords for your blog , you can have the following advantages : Having low competitors in search engines,having high cost per click advertising rates on Google Adwords,having high chances to be ranked in first 10 results in Google.

source: niceblogger