Social Networks and Recruiting

According to a survey by recruiting platform Jobvite nearly three-quarters of companies surveyed are using social networks for recruiting, and 58.1% said they had successfully hired a candidate found through a social network.

LinkedIn was the top social network looked to for hiring, used by nearly 80% of companies recruiting through social media. It also provided the most success, with about 90% of companies who had hired through a social network reporting they found the candidate on LinkedIn. While Facebook and Twitter were used for recruiting by about 55% and 45% of companies, respectively, they led to far fewer hires: 27.5% for Facebook and 14.2% for Twitter.
Success in this area is leading almost half of employers to increase recruiting program spending on social media. At the same time, more than a third of companies were lowering spending on job boards and search firms.

“While the economy begins to recover, companies looking to make new hires are seeking the most cost-effective, efficient ways to find new talent. As our third annual survey shows, social network recruiting has become a mainstream channel for employers who need access to talent,“ said Dan Finnigan, President and Chief Executive Officer of Jobvite. “Job boards launched a revolution in recruiting more than 15 years ago. And now, social networks are doing the same – but in a targeted way. Through social recruiting, companies are learning they can find the best talent efficiently, without making a major investment.“

source:http://social-media-optimization.com/2010/08/social-networks-and-recruiting/

Top Methods to Improve Your Blog Rank

Improve blog ranking and marketing is no longer kids stuff. It’s beyond the sappy diary entries and torment fueled rants. Its serious business, especially if your goal is to make money blogging for your business. Blog marketing is more dominant than static site marketing mainly because of all the options Web 2.0 offers. Below are some things you can do to take advantage of what web 2.0 has to offer to boost blog traffic, links and engine ranking.

1. Get exposed

Do you wonder how some large news and content sites deliver their headlines. Syndicate with RSS. While using the feed that comes with your blog may seem like an ok option, using a custom feed, that particularly separates keyword groups for content you develop often, is a far better option. Syndicating with RSS increases your exposure. Pheedpress, accessible from Content Desk is a great tool for this.

2. Tag you’re it!

Tags make it easier for people to find your blog post, and video and photos that are related. You can write the most informative blog in your niche but if it can not be found it can not get read. Tag your posts.

3. Social Bookmarking

Social Bookmarking allows users to save and categorize a personal collection of bookmarks and share them with others. Users may also take bookmarks saved by others and add them to their own collection, as well as to subscribe to the lists of others.

Bookmarking is an easy way to improve blog ranking and get traffic; the more you do it the more youll be noticed. Ideally, your site should be bookmarked somewhere in all the major bookmarking engines. For more details you can visit us at www.profit-pulling-tollbars.com. But having your entire site booked in just a few can greatly increase blog traffic.

4. Get involved

much like the tip above, adding comments is a great way to sprinkle your links around. Note however, your comment must be informative and relate to the original post. Bloggers will grant your trackbacks when your comments are on topic and useful.

5. Get connected

Social networks like Myspace can be found in nearly everywhere corner of the web. They are great places to meet like minded people and above all receive important links from.

Article syndication is still one of the most popular ways to get links. Well-written content that serves the reader first then your business will receive rewards. This is the type of content that is read, passed on, and linked to. Writing content gives you links as well as branding you as an authority figure in your niche.

6. Digging for treasure

some sites take stories from users and post them on the site. Users then vote on them and decide which get dugg and which are buried. If you are dugg it can result in a flood of traffic.

Use the above tips to take full advantage of all the rewards blogging can have on your business and to be able to make money blogging.
Publishing on a blog platform gives you the chance to reach a greater quantity of people faster than a static site.


source: http://www.seoseonews.com

Do You Think These New Facebook Privacy Settings Really Protect Your Privacy?

Facebook introduced its latest set of privacy settings changes today to appease disgruntled users who have been somewhere within the range of mildly irritated to outraged over the previous incarnation. The company is getting numerous pats on the back, or at least "that's more like it" responses from people for the most part.

Do you like the latest approach Facebook is taking to privacy? Tell us what you think.

While the settings do address the main concerns that have been so widely discussed and publicized since the launch of Facebook's Open Graph/instant personalization initiative, no privacy settings are truly going protect people's privacy on Facebook - and that's not Facebook's fault. I would blame a combination of human nature and technology.

If you're worried about privacy and how it is related to Facebook, it really doesn't matter how many times Facebook adjusts its privacy settings. The fact of the matter is that there is no more privacy, unless you don't interact with people whatsoever. This applies whether you have a Facebook account or not. That really makes no difference if someone whips out their phone and takes a picture of you. With most modern phones, all they have to do is tap a button to send it right to Facebook for all of their friends to see. Did you say or do something embarrassing at a party? Witnesses can easily become instant broadcasters, and there's a good chance that some of their Facebook friends know you.

Did you casually mention something to a friend? Anything? They may mention it in a status update and instantly let all of their friends know about it. Whether or not they did this with any malicious intent is irrelevant. It happens. Human contact in general should be considered non-private. If you say or do anything that you truly want kept private, you better keep it to yourself or let people know you don't want others to know about it (and hope that they care).

Facebook is really just an extension of the web itself, when it comes to privacy. The same rules apply to YouTube, MySpace, Twitter, blogs, or any other platforms where users can communicate to the public (or even to a closed network).

The privacy issues that exist now have existed the entire time the web has been around. It's only the pace of sharing, which has accelerated. Years ago, someone could have easily created a website about you if they knew how to create a website at all. Status updates and blog posts are just easier. Smartphones make them almost like a reflex for some people - and the smartphone market continues to grow rapidly.

Mark Zuckerberg has taken a lot of flack over the privacy concerns that have arisen around Facebook of late, as well as his own stance on privacy in general, but no matter how much Facebook or any other social networking entity on the web tweaks its privacy, your privacy will never truly be ensured - unless you hide from society completely.

There are pros and cons to the manner in which technology evolves (and continues to do so). Regardless of your stance on privacy, it's pretty clear that things aren't going to be slowing down anytime soon, and a decreased sense of privacy is simply a side effect.

Who's getting excited about Facebook readying location features?

source: webpronews

Twitter Decides it Will Be the Only One Offering Ads in the Timeline

Twitter announced today that it will not allow any advertising from third parties in its timeline or any service that leverages the Twitter API. The company is updating its terms of service to reflect its new policy.

The reasoning for this is basically described as a way to "meter the impact" of Twitter's ownPromoted Tweets (launched at the company's developer conference last month), and ensure the long-term success of advertisers.

Of course there are already a number of services out there offering their own forms of Twitter advertising, and have been doing so for quite some time (before Twitter announced its own version). It is unclear just what will happen to such services, but they will likely find ways around it. For instance, there are already some, like TweetUp, whose ads don't actually appear in the timeline.


"Why are we prohibiting these kinds of ads? First, third party ad networks are not necessarily looking to preserve the unique user experience Twitter has created," says Twitter COO Dick Costolo. "They may optimize for either market share or short-term revenue at the expense of the long-term health of the Twitter platform. For example, a third party ad network may seek to maximize ad impressions and click through rates even if it leads to a net decrease in Twitter use due to user dissatisfaction."

"Secondly, the basis for building a lasting advertising network that benefits users should be innovation, not near-term monetization," adds Costolo. "Twitter is uniquely dependent on and responsible for the long-term health and value of the platform. Accordingly, a necessary focus of Promoted Tweets is to explore ways to create value for our users. Third party ad networks may be optimized for near-term monetization at the expense of innovating or creating the best user experience. We believe it is our responsibility to encourage creative product development and to curb practices that compromise innovation."

Twitter says when its Annotations feature comes out, there will be more opportunities for businesses on the Twitter platform. The company says it will move as quickly as possible to deliver Annotations so businesses who have invested resources in areas affected by the change in terms of service, will be able to create new solutions.

source: webpronews.