An Excellent Name With Google

Your domain name can contribute to your position in Google. A domain name can make or break a new online business. How do you get a good name?
Search Engines
Keywords are the words that you hope a visitor will search Google to find your website. Your domain name is one of several factors considered by Google when positioning your website on page one or page nine hundred in search results. Domain names containing keywords will rank higher if all other factors are equal. Here are some tips:
1) Keywords in a name
Create a name containing at least one keyword. Many keyword names may be already taken, but that should not deter an entrepreneur from being creative. If you are selling fruitcakes, but "fruitcakes.com" is already taken, then if you are in Albany "albanyfruitcakes" is a good name for you as it contains two key words.
Ideally, the domain name is created before an online business is started, so that business name and marketing identify with the domain name. If the business is already established at a street address, the ideal domain name may be different from the name of the street business. In that case the domain name can still be added to the signage of the business.
You get further benefits by listing a linked email address containing keywords, e.g. albanyfruitcakes. Keywords which are hyperlinks are viewed by search engines as even more important than plain keywords in the text.
Of course you can go to the technical maximum and have a domain name with sixty-seven characters full of keywords and hyphens. Google will love that. But then your visitors will forget how to spell the name and forget the hyphens. Here is what sixty-seven characters looks like:
fruitcakes-christmas-cakes-baking-in-albany-texas-online-orders-usa
The domain name needs to be easy to remember to give maximum benefit.
2) Beware of similar names
Avoid registering names that are similar to existing names. Lookup any whois site to check this. E.g., if the name you want is "fruitcakes.com" and that is taken, don't take "fruitcakesusa.com" because you will be giving "fruitcakes.com" a free source of visitors who forget the "usa" part.
Try to be distinctive, e.g., names like "albanyfruitcakes" or "starfruitcakes.com" will be more memorable. A qualifier at the beginning is usually remembered more than a qualifier at the end.
If there are plural and singular versions of a name, e.g. fruitcakes and fruitcake, it's wise to register both. You can be first with a name but may lose position to a larger corporation with a budget for thousands of web pages.
A name may exist without a website, but a whois lookup will show such names. These names may be for websites yet to be built, or they may be inactive and held for defensive purposes.
3) Same name different extensions
There are many extensions available, e.g. net, biz, us, info, org. If the.com version of your ideal name is taken, you can take another extension.
But for years we have been conditioned to think of the.com as the primary extension. If you choose another extension visitors may remember your name but not the extension. They will assume.com and go to your competitor.
Just be creative with a new distinctive.com name.
4) Country specific
If you want the country specific extension for your domain name, e.g. com.au for Australia, then make sure you can also register the.com version for your website. Otherwise, there can be a leakage of visitors to a competing.com website.
5) Ego
Don't let ego choose a domain name. In one example not only did the name contain no keywords, it was misleading. E.g., "LYN.com" (not the real one) in the mind of the Lyn the owner stood for "Learn Your Notes" (also not the real one). Even that was only slightly related to the product. Ego made her choose an ineffective name.
Of course if you have a brand that everyone in the target market knows, then the brand is a key word. But don't start from nothing with an unknown name that doesn't contain at least one keyword.
Summary
A good domain name:
(a) contains keywords,
(b) is distinctive,
(c) is easy to remember, and
(d) is not easily confused with another registered name.
If you have started with an ineffective name, you can always create a new name. That wastes the time you spent with the old name, but in the long term a new name containing keywords will pay off. You can park it on the hosting of the old name so that both names open the same website.
Do you have a good name?

Have You Heard These SEO Tips?

Within search engine optimisation, there is an abundant amount of useful information and a great number of tips and recommendations. It can often be overwhelming to begin exploring SEO because there is so much to learn and explore. However, there are some simple tips which are extremely useful when considering beginning an SEO campaign.

The first is to develop a sound knowledge of SEO. A lot of business owners do not really know much about the process and this is understandable. However, if you want SEO to make a difference to your business, you have to stop this being the case. Read recommended SEO books, visit high quality SEO websites, read posts in blogs and forums and generally aim to gain an overview of what SEO is about. Always be wary of the sources of information you use and double check any points of significance and particular interest you may come across.

Spending some time learning about SEO will put you in the ideal position for the future development of your campaign. Without this knowledge, you are putting yourself in a vulnerable position and this will not help you or your business.

The second SEO tip which you may find useful is to then make SEO personal to your business. When you have a basic idea of what SEO can do, decide what you want it to do for your business and what you are prepared to do to get it. In what ways does your business need help? Do you need better rankings in the search results? Is your website easy to use? Have internet users heard of your business at all? Explore the different ways SEO can help your business and identify the most significant ways SEO could potentially help your business.

When you know what you want from SEO, you have to decide how you are going to get it. If inexperienced in SEO yourself, it is most advisable to hire professional SEO consultants to run your campaign for you. This is the best way to ensure time, effort and money is spent wisely. Decide what you want your SEO company to do for you and how much you are willing to spend on their services.

It is then time to find an appropriate SEO company to suit your needs. Research is vital in this part of the process. Visit websites, ask questions, explore reputations within the social networking communities and forums and gather as much information as you can. Only consider ethical SEO firms and ask them to give you an idea of what they could do for your business and how they would do it. When you have the information you want and have found a white hat SEO company which can develop an SEO campaign suitable for your wants and needs, your business will be close to achieving SEO success.

Source:- seoconsult.co.uk

Introducing In-Page Analytics: Visual context for your Analytics data

When looking at Google Analytics reports, sometimes it’s difficult to visualize how visitors navigate on a given website page. To make this visualization easier, some users keep the website open in another browser tab so they can reference it while looking through reports, Others rely on the Site Overlay report in Google Analytics, .

But today, Google analytic is  releasing a new feature into beta: In-Page Analytics. With In-Page Analytics, you can see your Google Analytics data superimposed on your website as you browse. One can check out from the image below.

Take In-Page for a spin and let us know what you think. In-Page Analytics is still in beta, so some things in the report may not work perfectly yet. There’s a lot left to do, but there’s even more that we want build going forward. In-Page is currently available for all English users of Google Analytics.

source:http://analytics.blogspot.com/2010/10/introducing-in-page-analytics-visual.html

How does Google instant impact your SEO

There's a lot of chatter recently about Google's latest addition-Google Instant. If you haven't heard, Google Instant is a new search enhancement to make your online searches quicker. Many forums are discussing whether it will be the end of search engine optimization and your SEO Optimization Company. In a word: No.
If you haven't visited Google lately, try it out. Simply type in your search terms or phrases, and Google Instant will do the rest for you. It will even make it so you don't have to press the 'search' button if you prefer. Like it or not, Google is making online searches easier and faster for the end-user. Google boasts that this new feature offers 'faster searches, smarter predictions, and instant results'. But, the real question everyone seems to be asking is how this will impact search engine optimization and SEO Optimization Companies?

Basically, there will be little to no impact on SEO and SEO Optimization Companies. Consumers are still searching on Google and clicking on the organic results. Essentially, it makes SEO more important than ever, because it's all about picking the right keywords. With Google Instant, it may search for keywords with less words before you get to the full word, so keywords will become even more important than ever. Not to mention, finding the correct keywords to target. This kind of expertise can only derive from experts who know it best: Your SEO Optimization Company.
This enhancement will be even better for your prospects searching the Internet. According to Google, it is estimated that Google Instant can save two to five seconds per search. That's why it is so important to continue or start with an SEO Optimization Company, so prospects can search, and more importantly find, your product or service, even faster!
If anything, Google Instant will only make the process faster, which means more people will get to your site over a period of time and more of them may avail of your products and services in that same shortened period of time as well. It's a win-win situation both for you and your SEO company. What you get from SEO efforts minus Google Instant will still be there. The only difference is, your SEO company and this new Google enhancement will combine to make the process of people finding your site easier. As long as your mind open to the possibilities, everything is worth a try.

When you hire an SEO company, Google Instant can inch you closer to your goals in much less time. So hire the best SEO company and get people started on finding you at turbo speed.

How To Optimize A Dynamic Website

Internet technologies and e-commerce are advanced now and still developing day by day. As a result people prefer to have a dynamic website for their businesses or their online presence. So for some webmasters or new search engine optimizers who have experience in doing SEO for a simple static websites becomes necessary to know also about how to optimize a Dynamic Website?
For successful search engine optimization (SEO) of a dynamic website it is require to have some complex search engine technology and methods that are substantially different and much more sophisticated than the latest SEO techniques used for ordinary, more conventional "static" web sites.
In this article you can find some useful and important tips for how to optimize a dynamic website but first I would like to describe about what are Dynamic Websites?
Introduction to Dynamic Websites:
Now days often business websites are dynamic means that the web pages are dynamically built pages that allow user interaction and online shopping cart is an example for that.
Dynamic websites are websites whose pages are generated on the fly and usually built with a programming language such as ASP, PHP or JAVA. Often Dynamic sites are database-driven means that the site content is stored in a database and the dynamic code "pulls" the content from a database.
Problems in indexing Dynamic URLs:
It is really difficult to get dynamic web sites properly indexed in the major search engines unless they are professionally optimized. Even most search engines claim that they now index the majority of dynamic web sites but still only in some cases and it is limited to a number of URLs.
One of the most important reason behind having problem with dynamic sites to get indexed by major search engines is that Search engines often consider a dynamic URL as a set of infinite number of links.
Now days often dynamic web pages are created "on the fly" with various technologies such as ASP (Active Server Pages), Cold Fusion technology, JSP (Java Server Pages) and so on. Now all these pages are user friendly and works very will for real users actually visiting the web site, but they usually create a mess with most search engine spiders.
The main reason behind it is because all dynamic pages do not even exist until a user actually goes through a query or variable that generates the pages. Often search engine spiders are not programmed to select or choose any of query or variables. In this way, those dynamic pages do not get generated and that is why do not get to be indexed.
One of the main difficulties with search engine spiders are that they cannot read and are not trained to understand any of the dynamic databases of URLs which either contain a query string delimited by a question mark or any other database characters (#&*!%) that refers to as "spider traps." Once a search engine spider falls into any of those traps, it usually spells bad news for that dynamic web site.
As a direct consequence that most search crawlers have significant problems "reading" any level into a typical dynamic database, most of these search engine spiders have been programmed to initially detect and then ignore most dynamic URLs.
How to optimize a dynamic website to get it indexed by major search engines:
1. Using URL Rewriting Tools or Softwares - There are some URL Rewriting Tools and software available on the web that converts a dynamic URL to Static URLs. So it is better to use these tools to convert a dynamic URL of your site to Static URL.
For an example- Exception Digital Enterprise Solutions offers software that helps to change the dynamic URLs to static ones.
In this way, changing a dynamic URL to static one helps it to get easily indexed by search engines.
2. Using CGI/Perl Scripts - Using CGI/Perl scripts is one of the easiest ways to get your dynamic sites indexed by search engines. Path_Info or Script_Name is a variable in a dynamic application that contains the complete URL address.
In order to correct this problem, it is needed to write a script that will pull all the information before the query string and set the rest of the information equal to a variable.
When you are using CGI/Perl scripts, the query part of the dynamic URL is assigned a variable. So, in the above example "?id=586" is assigned a variable, say "X".
The dynamic URL www.xyz.com/abcproduct.asp?id=586
will change to- www.xyz.com/productname/A
through CGI/Perl scripts that can be easily indexed by the search engines.
3. Managing Web Servers-
Apache Server - Apache has a rewrite module that enables you to turn URLs containing query strings into URLs that search engines can index. This module however, isn't installed with Apache software by default, so you need to check with your web hosting company for installation.
ColdFusion - It is needed to reconfigure ColdFusion on your server so that the "?" in a query string is replaced with a '/' and pass the value to the URL.
4. Static Page linked dynamic Pages - Creating a Static Page that linked to an array of dynamic Pages becomes very effective especially in case you are the owner of a small online store. Initially just create a static page linking to all your dynamic pages. And optimize this static page for higher search engine rankings.
Make sure to include a link title for all the product categories, place appropriate "alt" tag for the product images along with product description containing highly popular keywords relevant to your business. Submit this static page to various major search engines including all the dynamic pages as per the guidelines for search engine submission.

google intelligence tips for internet marketing

Keep ahead of your SEO with Google Intelligence

There is so much SEO data that is generated from Google analytics to help you with your Internet marketing campaign that it can sometimes be overwhelming to most users. Google Analytics Intelligence will take the hard work out of monitoring your analytics and websites performance by checking for significant changes in certain variables that you set for your site.

 

You can set up intelligence alerts for different aspects of your analytics and have a list of alerts which are displayed in your intelligence report. The alerts for these significant changes can also be emailed to you to make life easier.

 

The way that the intelligence reports work is that it assesses your websites analytics against its historical data for the variables you set. An example of data it will generate is that it can show you if you have had a certain % increase or decrease in visits to your site or in a change in your bounce rate for example.

Google intelligence has two types of alerts, automatic alerts, which can be emailed to you or custom alerts which can be viewed in your analytics under the intelligence tab.

 

You can choose if your want to view daily, weekly or monthly alerts. The bar chart across the bottom shows you the alert quantity for each day and when clicked on a report, will appear telling you details of the significant changes to the visitors behaviour on your site. With the data from these alerts you can created actions to ensure your business gets the best out of the website. For example a change in content on you home page may have caused a increase in bounce rate which tells you that you may have got things wrong. Alternatively you may have a sudden increase in revenue which may alert you to a current trend increase for a certain product you sell online. This could make you decide to promote that product further to increase sales even more.

 

A selection of what kinds of activity you can get alerts on are as follows: visitor type, city, keyword, Adword campaign data, source, medium, referal path, landing page, exit pages, Avg time on site, goal conversions, page views, % of new visitors, revenue, avg order quality.

 

The automatic alerts will track a selection of activities but additional important alerts that aren't in the automatic selection can be tracked also by setting up a custom alert in Google intelligence. To do this you click on set up a new custom alert and edit the form to make it represent the variables that you need the information on. The example below shows the set up for an alert that will show if there is ever a 20% decrease in goal conversions for your visitors in the London Area. These can be tailor made to track certain new products, services and areas served etc.

 

Any changes you make to you website may have effects on your website SEO performance and how visitors interact with your site. Not only does Google intelligence keep track of this for you so you don't have to but it will also keep you informed on trends. Being kept this up to date will ensure that you keep your website as current as possible maximising your performance and ultimately your web conversions.

Google’s new Updates SEO Starter Guide.

Google has lunched It’s first search engine starter guide. It comes up with its new updated version. This is contain the best SEO practice like using which webmaster can optimize their sites, thus helping the search engines to crawl, index, and understand the site’s content in a better way.

New features in the updated version are:

·         A glossary to define terms in the guide

·         More example images for better understanding of the content

·         Different ways to optimize a site for mobile devices

·         Clearer words for better readability

It includes information and tips on optimizing about title, Meta tags of description & keywords, URL structure, site navigation, content creation, anchor text site structure etc. In this version too, the Googlebot provides some great SEO tips.

9 Ways to Use Twitter Lists

f you automatically follow everyone who follows you, then you may find your home feed a bit overwhelming. In order to keep up with all of the people you want to follow based on their interests and your connection to them. Here are nine great Twitter lists to create and ways to use them.

1. Follow the Experts

Once you have found experts and influential Twitter users in your niche and industry, put them in a list so you can keep up with the latest conversation.

2. Learn About Your Subscribers

What better way to learn about your blog and mailing list subscribers than to follow their conversations on Twitter? This will give you a better insight into the topics they want to read about and the products they are looking for most and need! If you have a small list, simply export the emails to your address book and search for them on Twitter under Finding Friends, or use services like Flowtown that can find your customers and subscribers on any social network.

3. Monitor Your Competition

As a company owner or social media strategist looking for ways to use Twitter for business promotion, one great way to learn is by checking out how your competition utilizes it. Follow the top competitors for your business, and you will be able to see what works and what doesn’t.

4. Keep Track of Blogs to Comment On

If blog commenting is a part of your online marketing strategy, you know that being the first to comment means you will get the most exposure to all future commenters (assuming the blog dates comments in ascending order). Follow the blogger on Twitter – usually that is the first network they will update with their latest posts.

5. See the Latest Updates for Your Tools

Do you tools like HootSuite? Keep up with your favorite tools, software, and services on Twitter for their latest blog posts, news on upcoming features, and updates on any issues or outages.

6. Get to Know Your Current (or Future) Co-Workers

Is your company social? Create a Twitter list so you can keep up with office chatter. Planning to apply for a job? Why not find some people at the company to get a feel of who your interviewers might be?

7. Keep Yourself Entertained

Twitter doesn’t have to be all work and no play. You can create a list of your favorite shows, sports teams, or players and take a break from learning and networking to keep up with your favorite guilty pleasures and hobbies.

8. Don’t Miss Updates from Family & Friends

In the sea of people you follow for your business and your blog, what about when someone you really know adds you on Twitter? Be sure to keep a list of family and close friends so you never miss out on their updates.

9. Create Papers for Your Industry

Paper.li allows you to put Twitter updates in a newspaper like form. These papers can be created based on your own tweets, #hashtags, and of course, Twitter lists. So you can essentially create a list of your favorite sources on Twitter and then create papers for all of your followers that showcase the best of your Twitter list members’ updates.

Where to Find Lists

One of the best ways to find a solid Twitter list is to check out the ones created by experts in your industry – if they have created a list of the people they most respect in their niche, that will be a list to follow. There are also sites that help you find lists created by others including:

• Listorious
• TwitterCounter Top 100 Twitter Lists
• TweepML
• Listatlas
• TweetFind

How to Organize Your Twitter Lists

You can access all of the Twitter lists you have created and are following from your Twitter homepage. Twitter management tools also help you view more of your Twitter lists simultaneously.

Twitter Lists in Tweetdeck

Twitter Lists in HootSuite

Tweetdeck and HootSuite, for example, allow you to create columns for each of your lists. HootSuite, my personal favorite, allows you to have 10 columns under each tab and an endless amount of tabs at your disposal, you can keep an eye on all of your lists easily.

source:-stayonsearch.

Twitter Launches Promoted Accounts

Now, Twitter has officially launched promoted accounts which is a new advertising format aimed to gain more followers by displaying Twitter's "Suggestions For You" Features. Twitter has started syndication of promoted tweets and Promoted Trends to third-party apps.
Promoted Accounts utilizes algorithms that calculate whether you’d be interested in a specific promoted account before displaying it in the “Suggestions for You” section. Twitter’s   example is Xbox, which will be displayed to users that follow gaming-related accounts, but aren’t following @xbox.
Promoted Accounts is in the testing phase, so only a “handful of companies” will have their Twitter accounts promoted. It’s certain to expand over time if the tests prove successful.
Buried in Twitter’s announcement was another interesting tidbit, though; the company has officially begun testing Promoted Tweets and Promoted Trends in third-party apps, starting with Hootsuite. The company has been preparing for the rollout of Promoted Tweets and Trends in third-party apps for several months now.

While both are referenced in the Twitter API, only select partners can utilize them, at least for now. It’s being billed as a way for third-party developers to monetize their apps. Twitter has become increasingly competitive with its developers, creating a lot of uncertainty around the Twitter platform. Twitter acquired Tweetie earlier this year and launched BlackBerry and Android apps.

Source:http://mashable.com/2010/10/04/twitter-launches-promoted-accounts/

New and improved moderation features for LinkedIn Groups

Linkedin has improved the some new moderation features for linkedin groups.

1. Delete threads directly. One of the biggest concerns group managers have had is around spam and how best to manage it effectively. Starting this week, we’ve made it very easy for moderators to actively fight spam by deleting inappropriate content from the “More” tab on any LinkedIn groups’ thread.

2. Set up email notifications for new LinkedIn groups posts. If you want to clean out spam the minute it’s posted, as a group manager you can now get email alerts for every new post and delete spam straight from these emails.  Subscribe to these alerts by going to More > My Settings > Activity and check the box “Send me an email for each new discussion.”

3. Delete inappropriate posts right from your email updates. We’re also making it easier than ever for group moderators to delete inappropriate posts with one-click right from the email alerts of the discussions you follow in your group. In a coming release, managers and moderators can also remove, block, and delete not just one email thread but all contributions of the offending spammer right from these emails.

4. Find and encourage group members to help you moderate. You don’t have to take on the work of moderating your group alone. Deputize trusted members to help moderate so they can utilize all the great moderation features too.

5. Encourage your members to flag inappropriate content. We also wanted to make it easier for all members of your group to help you weed out spam and inappropriate content. All posts and comments flagged as inappropriate by group members will be added to the group managers’ new moderation queue. In one swift move, you can delete or clear flags from posts as well as blacklist spammers with the powerful “remove member, block & delete contributions” button.

6. Automatically delete posts by setting a limit on the number of flags. You can also automate the process of bringing down spam in the queue by defining the number of flags a post or comment needs to reach before it gets automatically deleted (like magic!). The default is 10, and you can adjust this setting to a higher or lower number as needed in Manage > Edit Group Settings

For getting more info: http://blog.linkedin.com/2010/08/13/linkedin-groups-moderation/

Hootsuite Updates Social Media Dashboard With HTML 5, Google Analytics

Twitter-client Hootsuite has just unveiled a set of improvements to its social media dashboard. Using HTML 5, the changes include new interface themes, better Facebook (news, site) publishing functionality and language localization possibilities. Amongst the features that will improve the Hootsuite experience is the integration of Google Analytics which will enable business users to establish patterns across their traffic, and with the existing URL tool will enable businesses to dig deep into client responses without having to leave the Hootsuite site.

Hootsuite HTML 5 Features

Citing the release of Google’s HTML5 site and with others like Apple now on-board, the Hootsuite blog said the release aims to make Hootsuite easier to use. It also offers new features like geo-search, drag-and-drop functionally to place files and images into the message box, as well as performance enhancers like quicker tabs and streams. Some of those features include:

Geo-Searchable

This is a new function that enables users to search tweets based on location information sent by other users. The information can be siphoned so that users can locate tweets that originate from their areas, or from an area of choice.

Themes

One of the most pronounced changes is to the dashboard enables users to choose themes. There is also a significant increase in the amount of space for updates and better organization of existing features.
.

Facebook Functions
According to Hootsuite one of the most requested changes was the ability to include a photo when you upload a link to Facebook as well as the ability to add titles and descriptions for clearer and more attractive updates.
There are also a number of additional keyboard shortcuts including SHIFT+ENTER to send a message. But it won’t stop there — the company says they will be releasing further shortcuts later on.

Google Analytics in Dashboard

One of the most useful upgrades for businesses is the inclusion of all Google Analytics data in the Hootsuite dashboard cutting out the need to switch screens to get at information about site traffic, location and site performance.

Re-Tweets

It is now possible to re-tweet in Hootsuite automatically by adding RT after Twitter added that functionality. Hootsuite users can now re-tweet using RT, or use the automatic Twitter re-tweet function.

Other Features

There are a number of other improvements that should create considerable interest. There is, for example, interface localization in Japanese with other languages on the way, while the whole application is faster and more responsive, Hootsuite says.
Help desks and channels will also be easier to access directly through the new dashboard, where users are being encouraged to respond to this latest release in preparation for future releases.
The response to the new features so far has been generally positive from users who have already started using them, so probably worth a look to see.


source: http://www.cmswire.com/cms/enterprise-20/hootsuite-updates-social-media-dashboard-with-html-5-google-analytics-007904.php

Change Facebook Fanpage Vanity URL In Just 6 steps

Facebook is really nice platform to share your Social things as well as it gives leverage to Business owners to take advantage of this powerful medium. When we talk about Business then we must thinking of Facebook Fanpage because if you want to use Facebook for Business then Facebook Fanpage is must for you.


Till now Fanpage URL was having some ugly style but now you Can change your Facebook Fanpage URL. You can have some unique name for your Facebook Fanpage. Like www.Facebook.com/yourcompanyname.


The name which you are looking for must be free. Earlier we shared a simple tutorial for finding the Facebook Profile/Page ID and we are going to see a tutorial on how to change the Facebook fanpage vanity URL in just 6 Steps. 


Let’s see step by step procedure for changing Facebook Fanpage URL.

#1 – Logon to your Facebook account.

#2 – Open http://www.facebook.com/username/

#3 – Select your Desire Page name from dropdown list.

#4 – If your page is having more than 25 people then you will get an option to select new USER Name. Type your desire Username and hit Check Availability.

#5 – Facebook will prompt you if the desire USER ID is free. You need to confirm the same.

#6 – Guess What ? You are done with your job. Check the new URL for your Fanpage and don’t forgot to update it at relevant pages of your Blog / Site.

Curtsey: http://hellboundbloggers.com/2010/10/05/change-facebook-fanpage-vanity-url-in-6-steps/

On Page Optimization

On-Page Optimization Tips

1. Avoid the following things which can get you in trouble with search engines:
   - Don't use hidden text or hidden links.
   - Don't employ cloaking or lightning fast java redirects.
   - Don't load up your pages with irrelevant words.
   - Don't create multiple pages, sub-domains, or domains with substantially duplicate content.
   
2. Did you know that every page of your website stands on its own?
   Every page should have a unique title, description, and keyword tag. The description tag should describe ONLY that page. The keyword tag should include keywords for just that page. Include 5-6 keywords, including the main keyword phrase and synonyms of that keyword phrase.
   Don't make the mistake of including every keyword that could possibly describe what your site is about in your keyword tag. Make your keyword meta tag specific for each page.
   The keyword tag holds very little importance anyway, but be sure to make it page specific. FOCUS!
   
3. Do you have a site map on your website?
   In Google's Terms of Service, they suggest that you use a site map, so set one up immediately! There are many excellent programs that will create site maps for you. Put a link to your site map on every single page of your site, and link to your other pages using link text that describes those pages. This link building service includes Google Sitemap Generator Setup.
   
4. Stay away from “little” keywords.
   When you’re looking for terms to optimize for, especially primary key phrases, it is generally a good idea to stay away from “little” keywords, such as the, and, or, for, etc.
   
5. Does keyword in domain name make sense?
   People often seem to ask how important it is to include keywords that they want to rank for in their domain name. The answer is that it’s not essential, but it helps a lot.
   
6. Make title from 3 to 9 words!
   Page title elements are normally 3-9 words (60-80 characters) maximum in length, no fluff, straight and to the point. This is what shows up in most search engine results as a link back to your page. Make sure your Page Title Element(title tag) is relevant to the content on the page.
   
7. Describe your site in META!
   The META description tag usually consists of 25 to 30 words or less using no more than 160 to 180 characters total (including spaces). The META description also shows up in many search engine results as a summary of your site.
   
   Make sure your META Description Tag is relevant to the content on the page.
   
8. Insert keywords in META tag.
   For those search engines that are META enabled, the META keywords tag used to be one of the most important areas after the page title and page description. It has been abused by both marketers and consumers alike that there is very little weight given to the META keywords tag.
   
   Don't fret over your META keywords tag. Utilize keywords and keyword phrases from your title element, META description tag, heading tag and first one or two paragraphs of visible content. Try to limit it to 15 to 20 words if possible.
   
9. Don't forget about heading tag.
   At least one heading tag
   

   should appear at the top of your page and be well written using prime keywords and keyword phrases. You can use CSS to control the appearance of the heading tags

10. Do you know what is Alt?
    Alt text is the line of text you see pop up  when you place your cursor over an image. It also displays a text representation of the image when the user has images turned off in their browser (this is the intended behavior). It is highly recommended that you utilize this area as it is required under accessibility laws and, is indexed by the search engines.
    
11. Alt in Internet Explorer is different than in other browsers.
    Internet Explorer (IE) will display alt text when you hover your cursor over an element that utilizes the alt attribute. This is incorrect behavior as the alt text is designed to be displayed when the user has their images turned off while browsing. Other browsers such as Opera and Mozilla will not display the alt text on hover.
    
12. Traits of Alt.
    The alt attribute should not to be stuffed with keywords or phrases. The alt text should mirror the content of the image. If it is a graphic header, then your alt attribute should mirror the text in the graphic header.
    
    Alternative text values should not exceed 80 characters in length. If more than 70-80 characters are required one should use the longdesc attribute as an alternative to alt text.
    Make sure your Alt Attribute is relevant to the content for that image.
    
13. Avoid graphic links.
    Many web sites utilize graphic representations of links. These are visually appealing, but the text in the image cannot be indexed by the spiders.
    
14. Content is King.
    Content (visible copy) weighs heavily and is considered one of the primary areas of search engine optimization and marketing.
    
    Your content should be written in a way that grabs the users attention, while utilizing your targeted keywords and keyword phrases. There is a method to placement of the keywords and keyword phrases that will help your web site gain better placement in the search engines. Balance is essential and creating that balance takes knowledge and experience.
    
15. Add content regularly
    You should make it your goal to add at least one new page of content daily if possible. If not, then once a week is acceptable. You want to keep your website content fresh and give your visitors something to come back for on their next visit. Stale website content may not perform as well as fresh website content.
    
    Utilize last modified dates on your pages so that visitors to your site know when the page was last modified and how fresh the content is.
    
16. Name files with keywords
    
    Instead of naming your file pagename.asp, you would name it keyword-phrase.asp or page-name.asp. Always use hyphens (-) to separate the words in your file names, use all lower case for file naming, this includes images too.
    
17. Name directories appropriately
    Be descriptive with naming directories. Don't get carried away, but make sure at least one keyword or keyword phrase appears in the directory name. Don't forget to use hyphens (-) to separate the words.
    
18. Don't stuff keywords in title
    Don't stuff a bunch of keywords in your title separated by commas. It is one of the most unprofessional practices and it doesn't work real well for scan friendliness.
    
19. Define which products have the highest profit margin?
    A product that is less searched but has a higher profit margin would be easier to obtain a search engine ranking and would yield higher revenues.
    
20. Use only one < H1 > tag per page, and use your keyword phrase in the tag.
    Use it toward the top of the page. Make sure it captures your visitors' attention as soon as they land on your site. Also, make sure your first paragraph or the first words you use are interesting and designed to hold your visitors' attention. If you don't grab their attention and HOLD IT in the very beginning, they'll hit the back button and go back to the search results . . . it's as simple as that.
    
21. Another tip on freshening up some of your Title Tags.
    Think about this. Turn some of your titles into a question. Asking a question is a great attention getter.
    - Where on earth would you go if you had your pilot license?
    - What would you do if your career was terminated?
    - When should you submit your web pages?
    By asking a question, you create more response because it makes the reader think.
    
22. Did you know that there is some relevancy advantage in larger sites at the point that you begin to have around 100 pages or more indexed?
    Something seems to happen around the 100 page mark. Remember to focus on building quality content of genuine value to your readers.
    
23. How fast do your pages load?
    Did you know that if your page loads too slowly, you could be deterring some search engine robots from crawling your website? Try and ensure your page loads within under 30 seconds (or even faster.) If your graphics are too bulky, check out a service called http://www.optiview.com to accelerate your page loading speed.
    
24. Prominence is best described as how close to the beginning of a specific area in which the keyword appears.
    A keyword or keyword phrase that appears closer to the top of the page or area may often be considered mildly more relevant.
    
25. Next time you are working on an important sales letter, remember to spend at least 50% of your time working on that all important headline text.
    This includes both the Title Tag and your main < H1 > Header on the page. Little changes to Heading text can make huge impacts with a little thought.
    Here is a variety of free validators you can use to check your CSS Style Sheets or HTML Validation or several other unique free tools from the W3.org. http://www.w3.org/QA/Tools/
    
26. How compelling are your Meta descriptions?
    - Do you remember to use your important keyword phrase in the description?
    - Are you taking time to write unique descriptions for each of your pages?
    - How about a call to action? Do you remember to include good calls to action in your description?
    

Source:http://www.seo4experts.com/view/onpage_optimization_tips

How to Get more Facebook Fans

What is the best way to generate rapid growth on your Facebook fan page?

1. Generate growth within your own Network of contacts

The best way to start is by getting multiple influential users (whom are contacts of yours) to invite all of their friends to become fans your fanpage. If you can get 20 people each to invite 100 users, and encourage those users to invite their own friends, you’ll start to see growth. Use incentives if necessary such as contests, rewards for joining. Facebook do have some rules now in place when asking people to join your fan page for incentives, but generally it will be allowed as is ok.

2. Update your Fan page with new content, frequently.

This is an important step that will keep users interested and may entice them to share your fanpage and invites other. Interesting relevant content is crucial to a success Facebook fan page.

3. Leverage off your social networks and email lists

Ask people on your social networks to ‘Like’ your Fan page and spread the URL over the various networks you use. When you are sending out an email newsletter or subscription – include links back to your social networks and Facebook fanpage to encourage new registrations.