Monday, June 21, 2010

Keys to Social Media Succes in 2010


There are only a few things that you can do to all but ensure success in Social Media nowadays :
  • Remind that it’s all about people. Social media is a simple way to get your customer closer and  closer with the internet with the intent of improving and building on your relationships.Think people first and always,they are the most important thing in Social Media.
  • Content drives conversations.All you need to do is to transform the content into contacts or even customers.Social media content (blog posts, Facebook posts,Tweets) allows you to demonstrate your value to prospective contents, encouraging the other users to contact you or to follow your accounts.
  • Begin with the end in mind.Distinguish yourself with a sound strategy and a goal-driven plan and you’re sure to see the results you expect.Maybe those results are not  appearing immediatly, but if you are a insistent persons , you’ll get a big popularity throught social media networks.
  • Listen and learn. Whatever widget or service you sell, you can listen in to the conversation on blogs, Twitter, forums and social networks and and you can see impresions or improvement ideas from your customers or readers.
  • Pay attention to keywords.More than a half of customers are using search engines to find the product that are looking for , so , you must pay attention to keywords because your site must be a relevant result for their searches.When you’re engaging in social media, use keywords that identify what you sell and that differentiate you from competitors.
  • Do a culture check.An important reason that we see failure in organizations is due to a cultural misfit.Ensure success by asking whether or not you’re ready for the require transparency, immediacy of response, engagement and sharing that’s part of the etiquette in your industry.
  • Have fun and engage.The big advantage of this media is that it makes marketing and building your business fun and puts you in touch with real, live customers who are your fans. While you are finding out their blogs or social media account , you can keep them close to you by simply following their accounts or comenting on their blogs.
source: niceblogger

Steps to Impress First Time Visitors


When some new visitors had arrived to your blog ,they must be impressed by your contect and they must be transformed in subscribers , that are a kind of loyal readers.You need to follow a few steps to impress your first visitors if you want t otransform them into loyal readers :
  • Be carefully in designing your blog –  Anyone who visits your site , firts time is impressed by design . In my opinion , a well designed website must be a site designed by pros or a site that is using a simple theme , with nice colors that are not “attack your eyes”. Remember – anyone visiting the website must get mesmerized with what meets his or her eyes.
  • Try to keep a nice structure of your content -If you have a nice design for your website , the next step in impressing your first time visitors is to structure your content carefully,so your readers can see the “hot points” of your articles. You must create a structure for your content that is reader friendly.If a reader likes the way that you structure your content and he understand the main ideas of your articles , he will become a loyal reader.
  • Effective copywriting - Avoid using content that is boring for your readers,content that already had been very much commented on other blogs,try to post new and interesting articles,articles that are force your readers to comment.You can post very short articles,but if those articles includes nice informations,the readers will bookmark those articles and you will get visitors and comments and also some new loyal readers.
  • Try to add some credibility to your blog -Post as many informations as possible on your “About” page,you can post even a photo with you .This will add some credibility to your blog.Antoher way to add some credibility is metinoning the source of information that is posted on your blog,if you’ve used a source for creating your articles.
source: niceblogger

Why you need an account on Twitter


Twitter had become one of the most important social media tools , so that means there are some really interesting reasons to be present on twitter with your website.Some of the most important reasons are :
  • You can make new connections -  Using Twitter, you can get connected with many people around the world,people that working on the same niche as yours.Twitter is a powerful tool that can help you get connected with a big variety of people without using E-mail or any other complicated ways.The big advantage is that you can keep that connection a long period of time …
  • You can get quick support -Using Twitter you can develop a “Customer Support” service for your customers , a service that can also provide a “FAQ’s” service for your customers.This can be a service that will make the difference between you and your competitors on the same niche, this can be the way you can do the diference.
  • You can get traffic to your site – After getting a big number of followers on Twitter,  when you are posting a link , those will click it very fast. This way you can get some traffic on your website , but remember that not traffic is the king.
  • You can expand your knowledge – Twitter had brought a big variety of people in a single place.On Twitter are disscused many ides from different people, reading those disscusions you can learn something new and you can get inspired to post some interesting articles that will attract the attention.
  • Keep up to date – A lot of breaking news and new technology updates are often found on Twitter before the rest of the world knows what is going on.Using Twitter you can read the hot news in your niche or you can find out what is happening around the world..
source: niceblogger

10 Fun Facts You Didn’t Know About Google


“Google is not a conventional company. We do not intend to become one.” So began the “letter from the founders” penned by Sergey Brin and Larry Page in the company’s securities registration form in 2004. Despite ever-increasing commercial success since that date, Brin and Page have kept to their word.
Google is an unconventional company with a huge stake in our online lives. It is a source of fascination for many, including us, but what really happens in the Googleplex? And what cool factoids and stats exist from the company’s relatively short past?
Here we bring you 10 fun facts about Google to quench our own thirst for Google knowledge as well as hopefully offer you a distracting diversion from your daily life.

1. The First Google Doodle


Google’s famous homepage “Doodles” (the changing Google logo graphics) are well known and enjoyed by millions around the world as a way to mark an event or anniversary. But did you know that the very first Google Doodle was designed as a kind of “out of office” message?
In 1998 Brin and Page took the weekend off to go the Burning Man festival in Nevada. The Burning Man doodle (shown above), was designed by the Google guys and added to the homepage to let their users know they were out of office and couldn’t fix technical issues like a server crash.

2. Interesting Figures from the Google IPO


While the initial price for Google’s stock at its Initial Public Offering in August 2004 is an interesting stat in itself, there’s more to the story. The opening price for Google’s stock was $85 per share. At the time of writing, the stock price was $483 but has soared as high as $600 in the past year, making GOOG a rather nice investment for many.
A bonus factoid from Google’s IPO process is the value Google stated it hoped to raise on its S-1 form — as much as $2,718,281,828. It may just look like a string of numbers to non-mathletes, but 2,718,281,828 is actually the first ten digits of the mathematical constant ““e”,” showing that even as their company was planning to go public, the Google guys could still geek out with a bit of numerical humor.

3. The First Google Storage Was Made From LEGO


As proud hosts to Google back when it was still a research project, and known as “BackRub,” here Stanfordnow showcases the original Google storage from way back in 1996. It’s made up of a whopping 40 GB (less than a modern iPod) and it’s made from, as fans of the building bricks will be delighted to see, LEGO. It even hash funny mini-figures on the top.
Legend has it that the reason for the LEGO construction was that the Google guys needed an easily expandable, and cheap way to house 10 4 GB hard drives, and LEGO fit the bill. Whether the primary colors of the bricks used were the hues that went on to inspire the Google logo’s design is up for debate, but we’d guess it wasn’t just a coincidence.

4. Google’s First Ever Tweet


Google’s first ever Twitter post was as satisfyingly geeky as you could hope for. The message, sent in February 2009, reads “I’m 01100110 01100101 01100101 01101100 01101001 01101110 01100111 00100000 01101100 01110101 01100011 01101011 01111001 00001010.”
For anyone not fluent in binary, here’s a hint — it’s a well known phrase from the company’s homepage. Got it? Yep, it reads: “I’m feeling lucky.”

5. Google Rents Goats


This one isn’t actually one of Google’s infamous April Fools’ Day jokes: Google rents out goats. Yes you read that right. It rents goats from a company called California Grazing to help cut down the amount of weeds and brush at Google HQ.
The operation of 200 goats (plus herder and a border collie) is kind to the environment, and as Google puts it: “A lot cuter to watch than lawn mowers.”

6. Google’s Impact on Language


While you’d think the news that the Merriam-Webster and Oxford English Dictionary adding “google” as a verb to their lexicons in 2006 would thrill the search engine, Google was actually none too pleased with the development.
“We’d like to make clear that you should please only use ‘Google’ when you’re actually referring to Google Inc. and our services,” the company wrote in a blog post at the time.
The rationale behind the semantic displeasure was that Google had “a brand to protect,” and feared Google would “slip from trademarked status into common usage.” Now, four years later, we have to say Google was fighting a losing battle — just ‘google it.’
However, we’ve found some other Google-themed linguistic delights for you — a Google staffer is commonly referred to as a “Googler,” while a new team member joins as a “Noogler.” Nooglers also used to wear a colorful hat with a spinner on top. According to a former employee, those hats are now pretty scarce in some offices, instead: “Every Noogler gets a yellow smiley balloon and a nameplate.”

7. Google Is Dog-Friendly


Google is a super dog-friendly company. It proudly names “company dogs,” like Yoshka (described as a “free-range Leonberger”) pictured above. Yoshka accompanies Urs Holzle, senior VP operations and Google Fellow to the Googleplex. Less senior staff are also allowed to bring their dogs to the office.
According to Google’s “Dog Policy”, one indiscretion too many on the Google carpets, or aggressive behavior, means Lassie will have to stay at home in the future. Strong bladdered and friendly canines are more than welcome across the campus.
Unfortunately, cats are not quite as welcome. Here’s an excerpt taken directly from Google’s Code of Conduct: “Google’s affection for our canine friends is an integral facet of our corporate culture. We like cats, but we’re a dog company, so as a general rule we feel cats visiting our offices would be fairly stressed out.”

8. Google’s First Ever “Company Snack” Was Swedish Fish


Back in February, 1999, the chewy candy known as “Swedish Fish” became the first ever company snack (not counting beverages) that was ordered into the Google office.
Although a relatively small event, it has led to big things. Google is infamous in the industry for treating its employees to not just free drinks and snacks on tap, but full-on gourmet meals, three times a day at a plethora of on-site cafes and eateries, as well as regular BBQs during the summer.
Brin and Page have been quoted in the past as saying no Googler should have to go more than 100 feet for food, leading to snack-filled “microkitchens” that are liberally dotted around the Google offices.
In fact, the free food is said to be so tempting that Googlers risk the “Google 15,” similar to the “Freshman 15,” where they pile on weight soon after joining the company. Good thing they also have a Google gym.
Backing this up, here’s a stat from Google — “Bay Area Googlers consumed approximately 5,500 pounds of handmade chocolates from the snack bins in the microkitchens in 2007.” Wow.

9. The Google Logo Was Not Centered Until 2001


Google’s famously sparse homepage is considered a classic design in the online world. The Google logo, however, wasn’t actually centered on the page until March 31, 2001. As early users will remember, the homepage had a bias to the left-hand side, and even earlier — back in 1998 — Google sported a Yahoo-style exclamation mark.

10. Google Has a Company Dinosaur


By all accounts, there are many wondrous sights to be seen at the Googleplex, but one of the most arresting is surely the gigantic T-Rex skeleton — nicknamed “Stan” after a “real” dino found nearby — that looms menacingly at Googlers in Mountain View.
Joining Stan in the unique campus decorations is a scale replica of the SpaceShipOne, enormous Android-themed models, pink flamingos, a large LEGO man, Google-colored phone boxes and grown-up size ball pits. One thing seems for sure — just like the company itself — life at the Googleplex must be far from dull.
source: mashable

Blog And Website – The Differences

The undying battle between a blog and website to have the crown as the simplest way in advertising services by a company in the web is never ending. It’s an issue, till now, is yet to be decided. Marketing experts use both techniques to gain as much visitors as practical. But , what’s the real deal between the two strategies? To put an end to this question, here are the definitions of each. You be the judge which is better.


Blogging is a route for an individual to relay to people what she wish to say or publicize. It is vital to keep updating blogs every day because this will keep readers glued in to the internet site. Valuing clients and tending to their needs and inquiries as much as practicable for them to feel at ease and stay to it. Making a link in areas that has relevancy to your subject or products. When readers post comments, this can stir a dialogue between you and other viewers.

Blogs allow marketeers to post photos, text and videos online in a short period of time for nothing. Having a blog gives marketers the chance to reach out to web users around the planet in a more private way. Ensure blog posts contain useful information that will help a lots of spectators in their wants. Thought about as dynamic marketing, blogs can be simply done by any person in their own web site.

Web sites are regarded as more static compared with blogging. Advertisers can tell more about the products of the company. A detailed content is very much required in this marketing method. Unlike blogging where it needs regular updating, sites can be updated only when fresh products are available or a special offering.

Posting blogs in web sites can be a brilliant idea to keep your customers posted each time. Swapping links to other websites where both sites can benefit is a good way to push and publicize goods. Not only do you get to post your links freely but you also gain a new partner in the web business.

Nevertheless it is important to ensure that the subjects in the web site you chose and your website can relate to each other. Select a web site which has good standards, also because an internet site with a poor reputation online, can pull your web site down the drain with them.

Whether you choose a blog or website, it doesn’t matter. We have laid the good points and bad points of both, it is down to you what will you select and what fits your business needs better. Start choosing now in order to make either a blog or web site. Be prepared re the physical as well as the financial aspect of putting up a blog or a website. Good luck!

If you are wonderfing how you can get more traffic to your blog or site then do not worry. You can do so by following the steps mentioned in the Automated Traffic program.

Automated Traffic is a program by Jeff Dedrick that teaches users the core strategies and the various ways of setting up traffic-generation methods that, once set, become automated. And help you increase revenues from your site.

source: smoblogger

Friday, June 18, 2010

How To Deal Effectively with Customer Feedback via Social Media


Great interview on eMarketer with Pete Blackshaw, vice president of Digital Strategic Services at Nielsen, and his colleague, Maya Swedowsky on how to deal effectively with customer feedback via social media.
I thought the interview was very interesting, especially around how to deal with negative feedback. Excerpts from the interview is below:
eMarketer: What causes negative buzz to escalate into something big?
Mr. Blackshaw: It depends on what you might characterize as “plausible believability” or the extent to which others feel like they have direct or relevant experience, even something that approximates it. So a lot of what you see is, in fact, consumers seconding the emotion. They can relate to that issue. In some cases, it may move in a really irrational, sometimes unfair, direction. But quite often, especially in retail, there are quite a few consumers who truly have relevant experience. So if they feel like they can relate to the emotional pain, they’ll pile on. Now, if the criticism is unfair, it’s not uncommon for other consumers to call that out. There is a bit of a self-correcting mechanism when the issue goes too far.
When you do have a consensus of negatives, that’s a big watch-out. We typically will take that data and go back to the clients and often ask really hard questions about company operations, mismanaged expectations, depth of training of employees, because sometimes that can trigger a lot of the negatives. We do look at this with the assumption that there typically is an issue that needs to be resolved.
eMarketer: Do consumers post negative comments online other than to get a direct response from a retailer?
Mr. Blackshaw: A lot of times they’re not looking for a response. Again, that’s what’s so important, even curious, about the social media space. We sometimes have this stereotype that consumers are just looking for coupons or free stuff or handholding by the company. There’s definitely a lot of truth to that. Today, consumers get a lot of validation and satisfaction and a sense of community with other consumers around a common experience. Marketers really need to understand that. It’s one big reason why the CRM space has pushed into this more informal zone of feedback where consumers aren’t necessarily providing direct feedback, but they’re talking around the company. It still merits interventions of sorts, but it’s a completely different dynamic. It’s really important to understand what is truly motivating that consumer.
eMarketer: What factors should retailers consider in deciding how to respond to a negative comment online?
Ms. Swedowsky: If that person has come to one of the company’s social media outposts, like Facebook or Twitter, to make that comment, that the retailer should respond to that and should try to respond to really most comments that are posted directly on the Facebook fan page or directed at their Twitter account, because it’s clear that that person is making their statement or their stance known and presumably wants a response. But there are conversations happening everywhere.
So companies like Best Buy are really at the forefront of proactively monitoring with their Twelpforce customer service program. They really are one of the first retailers to be so proactive. At the same time, even if they have 1,200 people, let’s say, doing that, they can’t necessarily answer everyone. So they need to prioritize. If it is someone who had a very specific negative experience at a store and they’re complaining about that, then that person might be more straightforward to address versus someone who’s just airing general negativity. At some point you need to prioritize simply because there is so much discussion happening.
Mr. Blackshaw: It’s all how you provide context, how you measure the influence. If it’s an issue where you historically have shown volatility, you may want to dial up. Sometimes there’s a real cost of not engaging and responding. Sometimes the response is just how you make sure that your Website has content that might thoughtfully deal with their issue.
eMarketer: How are retailers using YouTube to respond to consumer complaints?
Mr. Blackshaw: Brands are leveraging every available communications outlet to clarify and correct issues, whether it’s an auto manufacturer seeking to deal with a recall or whether it’s a retailer dealing with all sorts of nasty-grams because they got things wrong on Black Friday. What’s powerful about rapid response tools like YouTube is they can often speak to emotion. You’re looking at the executive. They’re giving a very heartfelt apology or clarifying an issue. Facebook is a 24/7 platform. Twitter is always on. So they afford you these additional outlets to deal with the issue.
Keep in mind that most companies have call centers that are living in the Neanderthal age where they close at 5:00 p.m. They typically don’t operate in the off hours. That’s not good enough in a world where the consumer doesn’t care. They will throw the nasty-gram at any time of the day. So making sure that you hedge your bet and have these opportunities to engage and respond across all these different platforms 24/7 is a really good strategy.
Some interesting stuff.  Totally agree with the call center quote. Customer service has became 24/7 and you need to respond quickly to customer feedback.

Brands and Social Media

Social media has become such an important marketing channel for brands that it is not surprising to read that a February 2010 survey by Chadwick Martin Bailey showed that 33% of Facebook users have become fans of brands.
Read that again. A third of Facebook users have became fans of a brand. That is pretty amazing to me. And leads me to ask the obvious follow-up question: Why?
Well coupons are by far and away the most popular driver of brand interactions in social networks. After that, people say that learning about sales and new products is also a strong motivator for them to fan brands.
Those two actions (coupons and learning) are usually taken by people who are already aware of your company/brand. But if you are not aware of a company/brand, how do social network users research?
Interestingly, they do not tap into their existing social network of friends for advice or recommendations. According to a study by PowerReviews and the e-tailing group, only 3% of online buyers said they sought recommendations from social network friends first, compared with 57% who started with search engines.
“While people trust their friends for advice and use social networks as part of their research process, social networks are long way from replacing search, if they ever will, as a source of information leading to a purchase” Said Debra Aho Williamson, eMarketer senior analyst.
I find this data most interesting as my Twitter stream is full of people asking for product recommendations. Am I that much of a minority here? Do you ask your social network friends for brand recommendations?

Google Filters: Exact Match Anchor Text Links Are the New Meta Keywords












It’s always fascinating to see how Google treats SEO techniques that have gone main stream. Basically Google often uses filters on them. Of course many people out there abuse SEO techniques once they know they work. So called anchor text links are known to work quite well in SEO for several years. SEO practicioners know that they even can outmatch on-page factors like page titles, headlines etc.
My suggestion is that by now exact match anchor text links have been abused so much that Google treats them almost as bad as meta keyword tags.
We know that meta keyword tags aren’t a positive ranking factor. We don’t have proof for this but many people in the SEO industry assume that Google uses them as a negative ranking factor. That means keyword stuffing up there can make your page get downranked in Google results.
In the past months I’ve more than once experienced the following pattern: When optimizing my flagship blog content I noticed some pages already ranking well. So I wanted to push them a little more and added exact match anchor text links (reflecting the keyphrases I already ranked well) to these pages and expected an improvement of rankings.
Instead of improving the pages I linked to basically vanished from the top positions in search results but only for the phrase I added. At the same time they ranked quite well for other keywords and phrases, even similar ones.
It happened once, it happened twice. I don’t want to wait for another time to tell you. I’m always apprehensive when using anchor text as mostly SEO people use this so it’s easy to filter but this wasn’t an addition of hundreds of similar anchor text links.
  • It happened both with one link added or with lots of.
  • Both an external link and as an internal link.
  • Both topical and off topic links.
  • Both inside content areas and in the sidebar.
So all in all it seems exact match anchor text links suck sometimes.
Obviously people adding paid links and utilizing other SEO spam methods have overused this technique and Google by now raises a red flag when the spiders notice exact match anchor text links.
What does this mean for webmasters? Don’t link your own content with overly or exact matching anchor texts. Instead of linking to yourself as “SEO company UK”, try using something more natural like [brand + keyword] for instance: SEOptimise, UK based SEO company. Otherwise Google filters may kill your rankings. How do I know? In both instances removing the anchor text links miraculously brought the rankings back over night.

SEO Automatic Plugin Review

For this post I’m going to review the SEO Automatic Plugin produced by Scott Hendison. Some of you may know some of Scott’s other work from Search Commander, Inc. and theWP Core Tweaks Plugin. For this post, we’re going to be looking at his latest creation SEO Automatic for Agencies.
The plugin is designed for agencies and SEO firms who run a lot of site audits and are looking to save time by getting a quick assessment of a website’s technical aspects and identifying any potential problems or issues. The plugin isn’t designed to replace a experienced SEO, but it does automate some of the grunt work. and make you more efficient and profitable.
Once you install the plugin (which I have to say went off without hitch), you put a bit of code on page and you’re ready to start running reports. Put the URL in and you’ll get a report back within a minute. Here’s the actual report from my website. I’ve got two important issues: no H1 on my homepage, which is true and probably something I should fix, and no meta keywords. It also tells me I’ve got a some other issues worth noting, like missing alt tags, inline CSS, excesive number of links, page size, and so on. All in all, it’s a pretty useful report that compiled in much less time than it would have take to figure out the same information on my own.
You can use the report as a starting point for SEO audits. If you sell them yourself, you can white label the reports. There are a bunch of other uses for the SEO Automatic tool. Personally I like the idea of being able to run the report while talking to a potential client and getting a really quick idea of what’s going on during the conversation.
Another thing that makes this unique is that all of the ranking factor definitions, results, advice, links, and even the thresholds for determining high or low for links and file size are editable right from inside your WordPress admin. It’s not just a “white label” report–it’s actually your own advice.
This is a premium plugin that sells for $997; however, what you have to look at is how much time it is going to save you. If you can do a few hours worth of work in minute or two, that has value. If you’re able to do it for multiple clients over a year’s time, the tool will have more than paid for itself. There is also a monthly payment option of $89 per month. You can see all the pricing information here.
Is this tool for everyone? No. However, if you are a small- to mid-sized or even a large agency, having a tool like this could save a few hours for every client project you work on each year. In a consulting world, time is money, and the quicker you can get information, the better off you’re going to be.
source: wolf-howl

8 Advertising Techniques that Work

Whether your business is new, or it’s 10 years old, you’re always going to want to find new customers. We all know that word of mouth is going to be your best bet when it comes down to retaining previous, as well as new clients.
Now, you’re probably wondering what kind of advertising methods work in today’s technological era. I wanted to share 8 ways on how I advertise and how they have worked for me. I run a few online properties and have found that these techniques have always drawn in new business for me. In fact, sometimes, it’s too much! Do a good enough job and you won’t have to worry about finding new customers.
1 Get on Google Maps: People love to search for businesses on the web. With Google maps, you can verify your company. I would advise that you do so. Let’s say that you have a deck building company and someone searches for Atlanta, GA decks. You’re going to want to be there, right? The best thing is that it’s free!
2 Use PPC: PPC (pay per click) is one of my favorites when it comes down to advertising. I can target exactly who I want and the only time that I have to pay is when they click on my ads. All major search engines such as Google, Bing, as well as smaller ones such as Ask offer these services.
3 Brand yourself on Facebook: I love Facebook when it comes down to advertising. Not only does it work great for branding, it can draw a lot of awareness to your company. Create a fan page and either advertise that, or send them directly to your website. The coolest thing about this is that you can target specific audiences.
4 Craigslist: Be careful with Craigslist because you don’t want to spam here, but put up an ad every 3 weeks or so. Don’t make it look like spam and just explain what you can do. Always make sure that the title is catchy enough for people to click on it. Add pictures as well, because people love pictures!
5 Contribute on forums: No matter what industry you’re in, you’re going to find that there are message boards that cater to you. Join these forums and make it a habit to contribute at least 1 time a day. Don’t go there for the sole purpose of advertising, but rather, give information. Since many forum owners allow you to put a signature at the end of your post, take advantage of this!
6 Write for other bloggers: Find other bloggers that are in your niche. Let’s again say that you do decks. Well, it’s important that you have some sort of blog to keep your site fresh. Find other bloggers and write a little piece for them. In return, ask for a link back to your site.
7 Use old media ways: Google Adwords has a cool feature where you can advertise on TV, the radio, and more. All of these advertising platforms are still around. You will want to consider them, if your budget is big enough.
8 Send out press releases: Let’s say that you’re launching something cool and unique. Spend a few hundred on a good press release. This is going to be blasted out to many media outlets. If they like your story, you can get interviews galore!
Advertising, as well as branding takes some work. If you do a good job, people are going to keep coming back. This is why you’re always going to want to consider quality as well. Test out a few of these 8 tips and see how they work for you!
source: niceblogger