Keys to Social Media Succes in 2010

There are only a few things that you can do to all but ensure success in Social Media nowadays :

• Remind that it’s all about people. Social media is a simple way to get your customer closer and  closer with the internet with the intent of improving and building on your relationships.Think people first and always,they are the most important thing in Social Media.
• Content drives conversations.All you need to do is to transform the content into contacts or even customers.Social media content (blog posts, Facebook posts,Tweets) allows you to demonstrate your value to prospective contents, encouraging the other users to contact you or to follow your accounts.
• Begin with the end in mind.Distinguish yourself with a sound strategy and a goal-driven plan and you’re sure to see the results you expect.Maybe those results are not  appearing immediatly, but if you are a insistent persons , you’ll get a big popularity throught social media networks.
• Listen and learn. Whatever widget or service you sell, you can listen in to the conversation on blogs, Twitter, forums and social networks and and you can see impresions or improvement ideas from your customers or readers.
• Pay attention to keywords.More than a half of customers are using search engines to find the product that are looking for , so , you must pay attention to keywords because your site must be a relevant result for their searches.When you’re engaging in social media, use keywords that identify what you sell and that differentiate you from competitors.
• Do a culture check.An important reason that we see failure in organizations is due to a cultural misfit.Ensure success by asking whether or not you’re ready for the require transparency, immediacy of response, engagement and sharing that’s part of the etiquette in your industry.
• Have fun and engage.The big advantage of this media is that it makes marketing and building your business fun and puts you in touch with real, live customers who are your fans. While you are finding out their blogs or social media account , you can keep them close to you by simply following their accounts or comenting on their blogs.

source: niceblogger

On-Page Competition Analysis

Competition Analysis in SEO is divided in two steps : Step One – Off page analysis and step two – On Page Analysis . Today I will write few words about step two – on page analysis.I’ve previously posted an article with100 SEO tools for webmasters that can help you to watch your competitors on your niche , but before using those tools ,you need to know a few more things about this.

On-Page Elements
As evident from the term, these are the website qualities that can be found within the web pages of your competitors site.

Below it’s an example of HTML code from my blog.This kind of code can be found on any other site that,it’s considered the most important part of a site’s code.
01 (!doctype html)
02 (html)
03 (head)
04 (title)Nice Blogger’s SEO Blog(/title)
05 (meta name=”Description” content=”Nice Blogger’s SEO Blog”)
06 (/head)
07 (body)
08 (h1)Insights about SEO(/h1)
09 (p)Insights about SEO,Social Media,Link Building and Make Money Blogging from a Nice Blogger..(/p)
10 (/body)
11 (/html)

There are five on-page elements that must be analyzed :

Title -Keyword in Title Tags – You can see this in line 04 , “04 (title)Nice Blogger’s SEO Blog(/title) ”

URL – Keyword in URl -As you see , in my URL is no keyword , but if you have a nice keyword in your url, you can easily get in front of me in SERPs.

Description -Keyword in META Description – You can see the description in line 05 in out example .There you can place your blog name and a good keyword.As you see,I’ve included “SEO Blog” in my blog’s name.

Head- Keyword in header tags -You can see an example in line 08 , I’ve included there “Insights about SEO” , SEO it’s a good keyword but it’s very difficult to be in the first results in google searches.

Google CA - Google Cache Age – Cache Age represent the number of days since Google last indexed the page listed.

source: niceblogger

Free Microsoft SEO Toolkit Optimized for Google, Bing, Yahoo

Looking for a free search engine optimization toolkit tailored to all the major search engines? Than look no further than Microsoft’s SEO Toolkit, which is designed to allow webmasters and web administrators to adapt their sites to not just Bing, but also Google and Yahoo. In fact, the promise from the Redmond company is that its free SEO toolkit is optimized for Bing, Yahoo and Google. In all fairness, users have already been able to read as well as download the SEO toolkit from Microsoft right here on Softpedia.

However, on January 13, Microsoft kicked off a monthly technology spotlight series, according to Phil Pennington, Windows Server Technical Evangelism. The first item on the technology spotlight series from the software giant is the IIS SEO toolkit.

“The Windows Server 2008 R2 Web Server (Internet Information Services, IIS 7.5) is built with a completely modular architecture on top of rich extensibility APIs. This enables developers to easily add, remove, and even replace built-in IIS components with hand-crafted ones specifically suited for any given Web site. It is now easy to plug code deep into the IIS core pipeline and extend IIS in ways that were previously impossible,” Pennington added.

The promise from Microsoft is that the SEO Toolkit is designed to help webmaster drive additional traffic and revenue, influence and update search engines and boost customer experience. The only downside of the search engine optimization solution is the fact that it is exclusively designed to work with websites that have Windows Server and Internet Information Services at the backend. In this regard, the IIS Search Engine Optimization (SEO) Toolkit is in fact an IIS extension, and as such useless for websites running on top of Linux and Apache.

"The free SEO Toolkit analyzer helps you increase traffic and visitors to your site, and as a result can increase the revenue you directly or indirectly make through your website," notes Scott Guthrie, corporate vice president, Microsoft.

Source: News Softpedia.com