How to Create Content Specifically For Your Affiliate Product

The Internet is sometimes called one big advertisement. It is true that, since the first web sites began to appear, web designers have realized the potential of web driven product sales. It may seem like an impossible task to join the fight to make online sales today. However, the door is still wide open for you if you can learn how to create content that is valuable to readers and how to create content specifically for your affiliate product. There are a few considerations that you must keep in mind.

Striking a Healthy Balance Between Promotion and Value

One of the worst things that you can do when creating content specifically for an affiliate product is to make the content one big sales pitch. Anyone that has spent even a little time hunting for products on the Internet knows exactly what such content looks like. It provides little information that is not opinionated and gives no real information. In fact, all it does is prop up a product or service as the best without giving a reason why.

Instead, use a writing technique called selective informational reviewing. This is the same technique that many documentary film makers and some news channels use to spin information. All that you need to do is write a review that gives solid information about the product without including a single opinionated statement. For example, compare the following statements. Both are intended to sell the product but only one is valuable:

Company Inc. is the best company out there for white bread.
Company Inc. bakes their white bread with all natural ingredients and old fashioned clay ovens.

Don’t Just Review – Reveal

One of the worst things that you can do on your web site is to just build an enormous review center. Generate content that not only promotes an affiliate product, but informs your readers about the product itself. For example, a reader might not know the benefit of choosing white bread made from all natural ingredients if they do not know the health benefits of doing so, the methods used to create such bread, the source of the ingredients, etc.

You might also consider creating some content about the history of bread baking to rank for the keyword bread (a challenge, yes) or inform your readers how much fresh bread can be when made like it was in the past. Pretend like your readers have no clue what your affiliate product is. The more information that you can include to increase the strength of your claims, the better.

If you are paying content writers to write your content for you, make sure that you are giving them the proper guidelines. If you expect a writer to just automatically know what to do then you are going to have a lot of issues with the content. If you want your content to be generated specifically for your affiliate product, then you need to let your writers know about that. Give them the details and goals that you have in mind.

source: niceblogger