How many Hats in SEO?

As per my knowledge is concern only 3 Hats matters most in SEO: 

• White Hat SEO
• Grey Hat SEO
• Black Hat SEO 

1. White Hat SEO:


White Hat SEO means completely following the ethical methods to acquire good rankings in search engines for a website. If a website really providing good information to visitors then white hat SEO works very well
and gives the best results. Now you have question that “what are white hat SEO methods?” All the methods which aren’t trying to cheat or manipulate search engines or visitors are called white hat SEO methods. I hope only few sites like Wikipedia, Google etc... follows white hat SEO methods.


2. Grey Hat SEO:


Grey Hat SEO means following combination of ethical and unethical methods to get fine rankings in Search Engines for a website. Most of the SEOs use Grey Hat SEO Methods to attain rankings. Grey Hat SEO works fine most of the time and most of the professionals recommend it. Grey Hat SEO methods aren’t unethical, it includes little stuffing of keywords in the site and back links etc. Now a day’s these methods are quite common while promoting website. Most of Corporate websites, Personal Blogs etc … follows Grey Hat SEO Methods.


3. Black Hat SEO:


Black Hat SEO stands to follow completely unethical which are used to cheat, manipulate search engines as well as users. In the past years search engines aren’t able to recognize these methods and difficult to find out and filter the websites which use Black Hat SEO techniques. Search engines are became smarter now and able to find out and blocks websites which use black hat techniques. Search Engine Quality Professional are working hardly and updating regularly the SE algorithms to give the best results to the visitors.

Source: http://seodailyupdates.blogspot.com/2010/08/how-many-hats-in-seo.html

How to Make Your Facebook Page Even Better

Facebook pages can be a huge way to connect to audiences. Facebook statistics tell us that the average user (at the time of this writing) is connected to 60 pages, groups and events. This means that aside from all the other Facebook friend activity that goes on, your page is one of 60 trying to grab attention a fan’s attention.
For a more effective social media marketing program, here are ten things that you can do to turn your Facebook page into a dynamic and engaging destination for your Facebook fans.

1. Be unique

There’s nothing worse than a bland Facebook page. Think long and hard about how your page can be different. Remember, your page is one of at least 60 things that an average Facebook user is giving attention to. It’s insanely important that your page is unique and stands out from the rest.
Design is a major part of being unique on Facebook. Check out these excellent examples of creative Facebook fan pages for inspiration. You can never go wrong investing time and resources into a great design for your Facebook page.
Think creatively about how you can add value to Facebook users. Can you give them something? Can you provide them with help, or resources? These are the things that will get people joining your Facebook page and keep them coming back.

2. Don’t use a generic landing page

Facebook allows you to customize what page different types of users land on. You can show people who have never been to your page before a completely different message than people who are already fans on your page. It’s a great idea to show potential users a page specifically tailored for them. It might give a little background about your company or site, and would give them a great reason for joining.
Never let new users land on your Wall. The Wall doesn’t really tell anything about your brand, and it won’t have much impact on new visitors.

3. Give something away quickly

Your die-hard followers won’t need any reason for joining your fan page. But if you’re trying to really grow your Facebook presence, consider giving resources back to your community and niche. This allows you to reach other potential fans within your niche that might not have known about your Facebook page.

4. Use a large profile picture

People on Facebook want to see photos. After all, Facebook is far and away the biggest photo sharing site on the web. So make sure your page has a large photo of your company or brand as the profile picture. This helps with branding and adds trust to your profile.

5. Tag fans in photos

This is a great tip if you’re a brick and mortar business. If you’re somehow able to take pictures of your customers, tag them within the picture. Many people have Facebook notifications that alert them when they’ve been tagged in photos, and this will bring them back to your page.
Your fans also have the ability to upload photos as well. (This might require some moderation on your part. As with anything user generated, you might get some spam, etc.) Allowing fans to upload and tag themselves and friends in your pages automatically adds a nice social “hook” to your page.
Not only are you giving back by adding photos, you’re also keeping your brand planted firmly in the fan’s mind.

6. Use contests

Contests are a great way to make your fan page more engaging, and they also give incentive for potential fans to join. Contests that include giveaways can be excellent marketing tools if they’re done properly.

7. Integrate multiple social networks

You can use multiple Facebook applications to pull in your other already existing accounts from other social networking sites. With the help of some nifty applications, you can pull in Twitter, Flickr, and many others fairly quickly.

8. Thank people for becoming your fans

When someone becomes a fan on Facebook, immediately thank them! Give them something in return, like an ebook or coupon, or at the very least send them a quick “thanks!” message.
This small gesture can be huge in spreading goodwill about your page and brand. It might even give users more incentive to share your contests and resources on your fan page.

9. Don’t treat your fans like kids

In case you haven’t noticed, Facebook has grown up a lot in the past few years. What used to be a place for college students and younger is now a place for everyone. According to this report from istrategy labs, the fastest growing demographic on Facebook in 2009 was adults aged 55 and over. The largest overall demographic on Facebook is ages 35-54, which makes up 29% of all Facebook users.
So don’t write for an audience of teenagers. Everyone is now on Facebook. Sure, your brand might dictate the writing style for your target audience. (Seventeen magazine sounds quite different than AARP.) But don’t make the mistake that the only people visiting and joining Facebook Fan pages are teenagers and college kids.

10. Keep at it

Oftentimes people will create their pages and leave them. Facebook pages are breeding grounds for excellent feedback and engagement. Many people are starting to find that Facebook pages have excellent discussions and high interaction rates, oftentimes higher than Twitter and other social networks. Photos and contests are great interaction tools, and posting stories and articles also add lots of value to the community.

Souece :http://www.toprankblog.com/2010/05/10-ways-engaging-facebook-page/

Google SandBox Effect

Google Sandbox is basically a filter system kept by Google for new websites which have little or no trust. It is a time period that websites must wait in order to start ranking for high competitive keywords. The sandox effect is only for keywords & so there would be no effect on the website. The sanbox effects lasts for a period of 3-9 months.

Can I avoid the Google sandbox?

 If a website is in sandbox effect then to come out of it one needs to go for quality back link building along with good quality content submission in the website.

Earn Googles trust - this is done by getting some high quality backlinks from sites such as dmoz – yahoo and other sites with high page rank including .gov and .edu domain.
Write quality contents – write quality contents so that it will become very popular – people will bookmark it .As Google loves contents so if you keep producing excellent content which gets syndicated and used by others then it should speed up the time your website spends in the sandbox.

What to do while  in the sandbox?

To come out of the sandbox requires patience  So, If you are in the sandbox then dont give up –

Keep promoting your website -when you get released from the sandbox filter you should have some great rankings.
Target long tail keywords – Remember that the sandbox only affects competitive keywords – optimise your articles to target long tail keywords – you will start to rank for them quickly.


 source:http://www.bigseotechniques.com/blog/the-google-sandbox-what-is-it-and-does-it-really-exist/

Effective Tips to Prevent RSS Unsubscriptions for Your Blog

It's very important to be consistent with your site/blog because visitors respond very favorably. You'll have to keep things pretty stable on your end so it doesn't negatively impact anything like RSS subscriptions, etc. Granted, most site owners don't go crazy with "redoing" their site, but there are those who do try different things. There is familiarity and security when it comes to recognizing something and feeling very comfortable with it; so that's another concern and reason to be careful. Also, we're not saying you should never test or do a redesign because it's your business and site, so just proceed with some caution with it.


When it comes to published content on your sites, they too need to have the same sort of consistent tone or feel to them. If your content starts turning off your subscribers, then obviously you'll be in for some problems. As long as you keep giving them something interesting, they will want to keep reading and learning. It all depends on your market, but there's usually no end, practically, to the amount of good information you can provide. The only way to receive what you want is to give, and that means giving excellent value to your audience.


Make sure your subject matter remains consistent from post to post. When people subscribe to your RSS feed, they are expecting a certain topic and you need to always provide that. You can play around with various things and try to be innovative, but your main blog topic should remain consistent. If you can keep your blog focused, more people will see it as valuable and they'll want to keep your RSS feed.


All in all, the above article should help you comprehend just how important it is to think about how your readers feel and to give them what they seek. Just ensure your subscribers always get what they came for if you want them to hang on, and that's when you'll start seeing loads of free, targeted traffic.


Source: http://www.articlesbase.com/rss-articles/effective-tips-to-prevent-rss-unsubscriptions-for-your-blog-3748331.html

About Active Search Results Page Ranking Technology

ASR Ranking is a new search engine page ranking algorithm that allows search engines to rank search results higher for websites where the owners or promoters of those websites have a history of performing actions or events defined as Activity.

The goal of ASR Ranking is to rank websites higher in organic search results where there are real active people supporting those websites. Websites will rank higher in the search engines results page (SERP) when the ASR Ranking is higher.

People searching the Internet benefit by having their search results include websites with more up-to-date information about products, services and content; fewer dead links on the visited websites; more search results from websites that are maintained on a regular basis and better feedback from inquiries sent to the website by those people who are searching.

An analogy would be similar to walking into a store where there are no employees to provide customer service such as answering questions or taking product returns. This is a store with low activity. On the other hand, a store with multiple people providing prompt customer service is a store with high activity.

It is easy to identify this type of activity when you physically walk into a brick-and-mortar store but is very difficult to recognize when you visit an online store (website). ASR Ranking offers the tool to separate the two by ranking a website higher in the search results when that website has higher activity, therefore, a higher ASR Ranking.

Website owners and promoters benefit due to no direct costs to promote their websites, an increase in traffic to their website and a higher visibility on the search engines.

The following section describes ways for website owners and promoters to earn a higher ASR Ranking at Active Search Results. As mentioned above, when you perform activity, your membership will earn a higher ASR Ranking and as a result, your websites will display higher in Active Search Results' search pages. The following table outlines some of the activity types that will earn your membership additional ASR Ranking Points which increase your ASR Ranking.

ASR Activity Types and Ranking Points

Activity	ASR Ranking Points
Activate Membership	3
Add a Backlink to ASR	3
Sign In During the Past 1 Week Using the Alexa Toolbar	3
Open 1 Email during the Past 1 Week	2
Sign In During the Past 1 Week Without Using the Alexa Toolbar	1
Submit New URL During the Past 1 Week	1
Re-Submit URL During the Past 1 Week	1

As an example, compare two websites that are very similar with respect to the content, description, title, keywords, etc... We will refer to them as website A and website B. If website A's owner activated their membership (3 ASR Points), has signed-in (1 ASR Point) and resubmitted one or more websites during the past 1 week (1 ASR Point), they will have earned 5 ASR Ranking Points. If website B's owner signed-in (1 ASR Point), re-submitted their website during the past 1 week (1 ASR Point) but did not activate their membership (0 ASR Point), they will have earned 2 ASR Ranking Points.

Source: http://www.activesearchresults.com/help/about.php#activitytypespoints

Top 20 Firefox add-ons must have for SEOs and Webmasters

Firefox is pretty common used browser among other top browser like internet explorer, chrome and safari. Still no can beat Firefox due to easy to customize, speedy and security features. Today I m going to demonstrate about customizing Firefox using add-ons specially for web master.

1. SEO for FireFox – SEO for Firefox is a Pretty common add-ons used by webmaster which adds many search engine optimization data points into Google’s SERPs and Yahoo’s SERPs like age of site, Alexa rank, yahoo .edu and .gov links, dmoz listing and who Is data.
2. Rank Checker – It’s another pretty good add-ons for checking keyword rankings. You can check rankings, schedule a ranking report and lot more things you can do with this tool. You can also check rankings for Google (Almost country covers), Yahoo! And LIVE.
3. Google Toolbar – Google Toolbar is widely used by webmasters. We all know functionality of Google toolbar.
4. Echofone – This plug-in Echofon adds a tiny status bar icon that notifies you when your friends post tweets. You can also manage couple of twitter account simultaneously. You can easily do retweet, post a tweet and send a direct message at your connivance.
5. All in One Side Bar – This plug-in is handy and fully customizable toolbar at the left side of the browser. You can easily navigate open Bookmarks, History, Downloads, Add-ons, Page Info, Page Source, and Error Console in the sidebar
6. SpeedyFox – SpeedyFox is helping in speed-up browsing history, boosting Firefox speed in just single click!
7. Inform Enter - This plug in is very helpful while filling up details in web forms. For webmasters this plug-in is also helpful to fill up a submission details.
8. Customized Google - CustomizeGoogle helps to enhance Google search experience by adding extra information like add position counter and add favicon. With this plug-in you can also eliminate unnecessary information like ads.
9. GreaseMonkey – This plug-in allows you to customize a webpage display just by adding little code of JavaScript. You can use your own scripts or available JavaScript on the web for customization.
10. Firebug – With the help of Firebug you can edit, debug, and monitor CSS, HTML, and JavaScript live in any web page while you browse.
11. Web Developer - This plug-in adds a menu and a toolbar with various web developer tools.
12. WebMail Notifier - WebMail Notifier helps you to manage multiple email accounts at the same time. It notifies number of unread emails. It supports Gmail, yahoo, hotmail and many more.
13. FireFtp -  FireFTP is a secure, cross-platform FTP client for Mozilla Firefox which provides easy and intuitive access to FTP servers. You can get quickly access for uploading or downloading data within your browser.
14. Shareaholic - Shareaholic helps to make sharing online faster & easier and it will enhance your productivity. This plug-in are working with 60+ services including Twitter, Facebook, Google Gmail, Delicious, Linked In, etc.
15. KeywordSpy - This plug-in allows you to do competitive research for SEO/ PPC campaigns within browser. This plug-in has 3 main functional bar SEO Status Bar, Attribute Bar & PPC Keyword Research.
16. ShowIp - ShowIp displays IP address and hostname information like whois, netcraft etc with single click only.
17. Alexa Sparky- This plug-in shows Alexa Internet’s official add-on in  your status bar.
18. Dictionary lookup – This plug-in shows the meaning of the highlighted word and displays the definition when you right click on it and select “Define”.
19. Live Http Headers - This plug-in helps you to view HTTP headers of a page and while browsing.
20. Google Global – Google Global permits you to view what the Google search results from different geographical locations.

Source:http://www.internetmarketingjournal.org/top-20-firefox-addons-seos-webmasters/

Social Networking for Businesses

Twitter has certainly taken updating your status to a completely new level, and Facebook has taken sharing to a new level. LinkedIn finally came along to show businesses and industry professionals how to combine the marketing aspects of social networking, and the need for networking among businesses. These social media sites, and many others, have found a permanent home on the semantic web, and they don’t appear to be heading anywhere anytime soon.
Networking through the channels of social media sites is a great way for businesses to increase their visibility on the Internet. There are many reasons to get started with social media networking as soon as possible, but it is important to take it seriously. While you are able to do great things for your site through social media networking, you must always remember that the reputation you create online directly reflects your business.

Social Profiles

LinkedIn: This is just not for internet marketing companies, but it is for all business professionals; it is not about making friends and finding a date. It is for companies and individuals that want to network among industry professionals. You can ask and answer questions within your network as a way of sharing information in any given industry niche. You can also have your page indexed by search engines, and your social profile may show up in search results.

Facebook: The use of Facebook for businesses is mostly in fan pages and specific profiles. You can announce the release of a new product or service on your Facebook page, and interact with potential customers. It is a great way to produce an online personality.

Twitter: Twitter is another great way to create an online personality for your business. You can “tweet” about any industry or company-related news, and even make contacts with potential sources, leads, and more.

Social Media

Digg: A great way to share your knowledge of certain genres is to post your articles and blogs to media sites such as Digg. It does not matter whether your articles are about a particular industry, or informative for the general public. Posting them to Digg helps increase the visibility and search engine optimization of your website. Make sure you keep in concise and clean and you will likely see a spike in traffic to your site.

YouTube: The viral video God is a great way to bring more interest to your site. Whether you are demonstrating the effectiveness of a product, or showing the steps to using a program, these videos can help your business gain visibility. They are optimized and indexed, and if they are any good, they may just go viral!

source: niceblogger

8 Ways to Optimize Your AdWords Campaign

Google makes it easy to set up an adwords account, but ot get return of investment on that account is difficult. So, below have been provided some ways how one can optimize adwords account, for better Return of Investment.

(1) Know your target audience profile:

Knowing your target audience, in the context of Google AdWords, goes beyond maintaining a list of demographic parameters which  describe the identity of your customers. One also need to keep in mind one important question – how is audience using Google? Try to get a feel for their behavioral patterns and letting that behavior inform in your selection with use of  keywords will give your AdWords campaign an edge over your competition

(2)Speak the language of your audience, not your own:

Keep in mind that your target audience may or may not use the same vocabulary that you do to describe what you sell. Your keywords should reflect the way they talk about your offerings, not the way you do.

(3)Select primary and secondary keywords:

Each keyword in your campaign has a cost that depends on how many others are bidding on it. Your primary keywords are directly related to your product/service. In case of highly competitive products, your primary keywords may prove to be quite expensive. It’s equally important to choose secondary keywords that are not directly related to your product. Secondary keywords widen your reach and can bring down your pay-per-click advertising costs if you choose less competitive segments.

(4) Select smart site placements:

Apart from bidding on keywords, AdWords also gives you access to a wide range of partner websites where your ad can appear. You can choose categories of websites that your target customers are most likely to visit. For example, if you sell digital cameras, you can advertise on photography sites or sites that target gadget-lovers.

(5)Use long-tail keywords for high conversions at lower cost:

Online users are gradually using longer key phrases rather than keywords. These longer phrases have lower search volume than common keywords. However, long-tail keywords increase your chances of clicks and conversions since they are very specific. For instance, “digital camera” is a generic keyword. A long tail alternative would be “best deal for Canon 1000D.” If you’re struggling to find relevant longer tail keywords, there are a number of free keyword tools that can help you discover profitable, traffic-driving terms.

(6) Monitor conversions, not just clicks:

While you pay for clicks, tracking overall conversions from each keyword can help you derive better value out of your campaign. This, however, requires good integration of Google Analytics and AdWords with your CRM and sales management system.

(7) Optimize your ad copy:

Just like headlines play an important role in a traditional media campaign, having highly contextual ad copy that’s closely related to the keyword being searched for plays a vital role in conversions. An ad for a broad term like “digital camera” might lead to information that would aid the purchase decision of the buyer. However, if the search term indicates intention to buy, the copy should be persuasive and lead the user to a landing page with an option to purchase.

(8) Test your landing page designs:

The key to continually increasing ROI from Internet marketing is testing. Beyond testing multiple versions of your ads, make sure to test variations on your landing pages. Google offers the Google Website Optimizer tool that can help you decide the best layout for your landing page. Decisions like where to place the “Buy Now” button and what color to make it may be aided by this tool.

source: http://www.searchenginejournal.com/8-ways-to-optimize-your-adwords-campaign/25730/

Top SEO Tips To get higher Search engine Rankings

Getting listed in search engines is not a difficult task but what matters how have your site been listed in a search engine. Your site can get higher ranking in all search engines if you follow ethical SEO strategies. In this article you can find some important SEO tips which can help you to get higher Search engine rankings:

1.Do Research on Keywords: Keyword being the weapon of your success in SEO as search engines work as per your keywords hence be careful while selecting right keywords. It is widely advisable to use Overture or Wordtracker tools to select right Keyword.

2.Work On Content: It is widely said that for websites ‘Content is King’. So concentrate on your web content and make sure that the content provides some unique information to your visitor and not duplicated from elsewhere. While writing content for your web pages, insert vital keywords which relate to the products and services that your company offers.

3.Proper Design: Design your site that clearly represent your business and make an easy navigation based on your keyword research. Your overall webdesign should be simple, nice and user friendly. Make web pages that are easy to load. Don’t make pages with large images, if images are necessary; make a thumbnail and must add a description of the image.

4.Be Search Engine Spider Friendly: Search Engines read the websites content through its spiders or crawler. These spiders go through the site and categorized them as per the need of searchers. Always make sure that you have HTML link in your main navigation on each page. Avoid javascript link and menus, flash, graphics as search engine spider’s can not read them.

5. Build incoming links to your site: Incoming links are very, very important for SEO and also possibly the hardest part of SEO to implement. One way Incoming Links always have more importance than reciprocal links. Avoid link farms and try to get links from authority websites, edu and gov sites as they have more weightage than others and also preferable by search engines. Writing articles and submitting them to various article directories is also a better way to get free one-way incoming links and it also build a good reputation at the same time.

6. Don’t try to fool the search engines: Search Engine spiders are now more clever than you think and Search Engines update their algorithm time to time so don’t try to make them fool otherwise your site will be banned from search engines. So avoid cloaking, link farms, keyword stuffing, alt text spamming or other and unethical methods.

Source: http://coolslko.blogspot.com/search/label/Latest%20SEO%20Tips

7 Tips to Boost Your Site’s Conversion Rate

Good traffic is important, but high conversion rates are even more important. Getting a steady flow of visitors is easier. Getting people to sign-up, join or buy is harder. If your site isn’t converting enough of your visitors into buyers, or at least into prospects, you can fix this.

1. Audience: Are you attracting the right visitors to your website? The best website won’t convert visitors if you’re targeting the wrong keywords. What answer are visitors looking for when they arrive? What is their intent?
2. Clear Action: Visitors arrive looking for a specific solution. If you can demonstrate you have the best solution, then they are ready to take action. Make it visual, visible, clear and easy. When your website visitor is ready to buy, make it easy for them.
3. Clear Navigation: Design your website’s navigation as cleanly and simply as possible. The more options and paths you have on the page, the higher will be the chances of the visitor getting confused.
4. Subscriber Sign-up: The best way to convert a visitor into a customer is to convince them over a period of time. Grow your email list via an opt-in or subscriber form on your website. The idea is to keep inviting people back and to encourage the repeat buyer.
5. Sign-up Incentives: Your incentive needs to make an impact. Something that causes them to say “wow” I need more of this. The key is start by delivering something they really want in your initial incentive.
6. Build Trust: Show visitors that you are trustworthy. Show prospects there are no risks. Build trust at every step. Show your phone number and address. Post a guarantee. Have a no-risk returns policy. Show your privacy policy. At an action step such as a sign-up for, reassure with an excerpt from your privacy policy.
7. Social Elements: Using social media, merged with eCommerce is one way to improve conversions. This includes product reviews, ratings, consumer feedback, wish-lists, favorites, blogs, forums or chat rooms.

Will the visual design of your pages help your SEO?

Up until now, the appearance of your Web pages had nothing to do with your success in organic search, but that time might be coming to and end. Lots of stuff matters, of course, ranging from page titles to inbound links to dozens of other factors in each search engine's ranking algorithm. Also important is the title and the snippet that helps searchers decide which search result to click on. Once clicked, your visual design matters a great deal as to whether your new visitors decides to buy or not, but will it have any impact on your SEO?

Preview functions have been toyed with for years, but it is big news lately because Google has been spied testing a preview function. A few years ago, Ask.com allowed searchers to mouse over the search result and see a pop-up that showed what the page looked like:

For the first time, the visual design of your page mattered to SEO. An ugly-looking page, or at least one that didn't look like the right one, would get fewer clicks than another—at least for Ask.com searchers.
Last year, Bing introduced a preview function, but it did not show the page image. Rather it showed the key content from the page, so design still didn't matter.

But all that might be changing, if Google decides to follow through on a concept they are experimenting with, as reported by TechCrunch. As with so many other pieces of SEO, you have a choice. You can decide to ignore your page design until the search engines implement this kind of function, or you can decide that anything that helps Web users is worth investing in, and go for it now.

I believe that version of this change will eventually become permanent, so I suspect there is no time to lose. If your pages don't look very good, it's only a matter of time before that starts to hurt your clickthrough rate the way it already hurts your conversion rate.

Source: http://www.searchengineguide.com/mike-moran/will-the-visual-design-of-your-pages-hel.php

Facebook Unveils Email Addresses, New Messaging Features

Facebook CEO Mark Zuckerberg announced that the social network will be launching a revamped messaging product, 'Messages,' that will give users an "@facebook.com" email address.
Zuckerberg outlined three features that will define Facebook's new offering, which Zuckerberg described as "the way the future should work": Seamless messaging (users can chat with people through whatever medium they choose, be it SMS, email, or IM), conversation history ("see everything you've discussed with each friend as a single conversation"), and a social inbox for "filtering exactly the messages you want to see."
"This is not an email killer," Zuckerberg said. "This is a messaging system that includes email as one part of it."
Facebook's latest evolution of Messages ties in multiple forms of communication--SMS, IMs, email--from Facebook and other platforms to allow users to communicate in real-time, on-the-go through whichever messaging tool they prefer. "You decide how you want to talk to your friends: via SMS, chat, email or Messages. They will receive your message through whatever medium or device is convenient for them, and you can both have a conversation in real time," Facebook wrote in a blog post
Facebook will be rolling the product out over the coming months, initially via invite-only. All Facebook users will eventually be offered "@facebook.com" email addresses that match their public usernames, although they will have the option not to have an "@facebook.com" email account.
Facebook's Andrew Bosworth noted, "The system is definitely not email," adding, "We've it modeled more after chat."
Zuckerberg called email "slow" and also emphasized that the new product is "not email." "We don't think modern messaging system will be email," he noted, saying that he believes seven characteristics that we will come to define "next generation" messaging: seamless, informal, immediate, personal, simple, minimal, and short.

 Source :

http://www.huffingtonpost.com/2010/11/15/facebook-email-addresses-_n_783697.html#s182610

SEO Techniques Need To Know

It is actually no secret that in order for an internet marketing venture to succeed a lot less thrive it’s going to need a great deal of traffic flowing to its website. This does, of course, raise questions as to how such a goal will be achieved. There are a number of ways traffic can be boosted and a high presence in the search engines is most definitely one in every of them. Of course, some could have questions regarding the way to boost a website’s search engine rankings. The following SEO suggestions can actually aid in answering such a query:

1. Relevant keywords must be acquired. That means you will need to seek to position keywords on websites that share similar content to yours. Additionally, a method links that lack reciprocal agreements are additionally quite helpful to the method of boosting search engine ranking.

2. And those “junk keywords” do not hurt either. Leaving a link within the signature of a message board that has nothing to do with the content material of your site is not the best plan in the world, however it does not essentially hurt either. You would not wish to devise a link building strategy fully around junk links however adding some of them to the web is not a self-defeating venture either. Just make sure you avoid making this the cornerstone of your plans.

3. Effectively using heading tags also allows the robots that index the websites on the web determine the worth of the site. When you properly craft and compose the heading tags, you greatly enhance the potential for SEO rating success.

4. Never overlook the value of adding correct keywords into the meta tags of the website. While this technique has develop into overlooked by many, it definitely mustn’t be. It still possesses an excessive amount of value with the search engine robots which are why it should not be overlooked.

5. A site map is an absolute must for these wishing to maximise their website’s SEO potential. Why is this? It is because the site map permits the robots to index deep into the subpages of the website which means the full totality of the site will likely be counted in direction of SEO impact.

6. Content is king when it comes to search engine optimization. The days of sparse text and tons of pictures are lengthy gone with regards to boosting SEO potential. Websites need solid text content that’s loaded with the right keyword selections so as to succeed. Never lose web site of this when developing SEO plans.

7.You will need URLs that may be indexed effectively. Long URLs or ones loaded with numbers and codes will typically prove disastrous so far as SEO potential is concerned. Why deal with such an issue scenario when you wouldn’t have to? Devise the suitable URL that is SEO friendly and lots of problems will go away.

8. While it could take a bit of work, promotional blogging shouldn’t be a bad idea so far as SEO goes . You could devise numerous blog entries with the aim of selling your website. This will help in driving visitors and search engine rankings in a relatively expedient manner.

Source:http://kandarpknowledge.blogspot.com/2010/09/seo-techniques-need-to-know.html

How to Increase Your Friends, Fans, Likes and Followers

If you are a website or business that is really trying to make an impact in your industry in more ways than one at some point you might find that it is important to make friends with some of your industry professional colleagues online.

How can I get the attention of my colleagues?

One great way is to locate all of the high powered blogs in your industry and really start reading through some of regularly posted blog posts. Start by leaving tasteful and intelligent comments on some of the blog posts to get their attention. I wouldn’t necessarily do it every day but a few times per/week might be what you need to get the attention of not only your audience but also your colleagues.

How can I use Twitter to get their attention?

Twitter is great because many others will be able to see your marketing attempts and if they are done right it will allow your audience and other industry professionals to see that you are a team player. What I mean by this is that many people out there want to simply focus on only promoting their own material on the Twitter stream and the whole point of social media is to communicate all great content. Some of your colleagues might respond very well to re-tweeting their information online. Who knows, they might even take your post one day and push it out through their social network as well.

Get active on LinkedIn

LinkedIn is an amazing way to really become visible in front your industry. You might not even realize just how many of your industry colleagues are already bouncing around the pages of LinkedIn. Start by getting your profile nice and filled up with your business history and material and start becoming active within the walls of LinkedIn. Join some groups and start posting articles and leaving comments in a variety of targeted groups.

At some point if you really want to be an industry player you are going to have to get on others radar screens. The only way you are going to be able to do this effectively is by really putting yourself out there.

source: searchengineoptimizationjournal

Urgent Requirement at Cygnet

There are lots of opportunities knocking on the doors of Cygnet.

The requirement for specific technology is mentioned below the position.

1. Software Engineer / Sr. Software Engineer / Team Lead (Position - 15) (Java)
 • Experience 2.5 years to 4 years
• Skills Set – Java, JSP, Servlets, JavaScript, PL/SQL, Oracle, HTML, XML etc.
• Willing to join before December end.
• Good communication skills


2. Software Tester / Sr. Software Tester (Position – 3)
• Minimum Testing experience (2-4 years) & hands on Testing experience in Java / J2EE.
• Must have Testing Experience with Windows and UNIX/Linux.
• Internationalization and localization product testing experience is required.
• knowledge of automation tool QTP, Junit, JMeter will be advantage.
• Good communication skills & willing to join soon


3. Software Engineer / Sr. Software Engineer (Position – 5) (.net )
• Experience between 2-3 years
• Skill set – 1.1, 2.0, 3.5 & 4.0
• Ability to handle project independently
• Good with client communication


4. Software Engineer  / Sr. Software Engineer (Position – 5) (Sharepoint )
• Experience of 2 – 4 years
• Good exposure on Sharepoint projects
• Good communications skills


5. Software Engineer (Position – 3) (Delphi)
• Fresher’s required preferably BE / MCA
• Good with Oop’s concept & database
• Ready to work on Delphi & mobile application


6.  BPO Executive (Position – 5)
• Executives required for non voice base process
• Willing to work in all shifts
• Good written communication
• Good in web research


7. Search Engine Optimizer (SEO) (Position – 3)
• Good in Communication
• Fresher to 6 months of experience
• Preference would be given to BBA students
• Willing to work in Morning / Evening Shift


8. Business development Executive (Position – 1) (SEO)
• Fresher with MBA (Marketing) can apply
• Good in communication
• Have good business sense


9. Web Designer (Position – 1)
• Minimum 3 years of experience required
• Good in communication & creativity required
• Good knowledge of HTML, Photoshop, Flash etc.


10. HR Executive (Position – 1)
• Experience of 1-3 years of experience
• Good in recruitment & process oriented
• Well versed with HR processes
• Good in communication


11. Admin Assistant (Position – 1)
• Good in communication
• Can handle telephonic & walk in inquiries
• Proactive in handling admin activities also 

For more information please visit, http://www.cygnet-infotech.com/careers.html

Facebook Now Allows You To Take Your Data With You

“People own and have control over all info they put into Facebook and “Download Your Information” enables people to take stuff with them,” says Zuckerberg.?

This feature will be really useful since it will allow you to download your data and back it up or have a copy of it before you decide to deactivate or delete your Facebook account.

Let me know you how to download your data/information from your account:

1. Go to: Facebook.com

2. Login with your Email Address and Password.

3. Go to Account Tab, Get your mouse on Account Settingand click on it.

 Now, check out for the “Download Your Information”. On this page, click the “learn more” link next to this feature.

5. On the next page, click on the Download Button to start the download process. Facebook will then queue the download and send you an email when the data has been archived for download.

6. Now, go to your Email Account from which you are register with Facebook.

7. Once you receive an email from Facebook, you will have to Verify Your Password and/or your security information before you can download the file.

8. The data will be contained within a Zip File which can be unzipped to a folder to access your Facebook data.

9. That’s it, with one click you can now liberate your data from Facebook and store it with you.

Any guesses? What’s in that zip file?

Aha, might be you’re right but let me tell you:

1. Profile Information
2. List of your Friends
3. View of your Wall
4. Your Photos Albums
5. Your Videos
6. Notes, that you Created
7. Events which you have RSVP-ed ‘Yes’
8. Inbox Messages.

But, Why Facebook is offering this feature?

Here’s the answer:

1. Copy of your information what you have shared.

2. To give people a powerful way to control how they share information and have social experiences all over the web.

3. User can have their details whatever they have shared on facebook.

4. If you want to deactivate/delete your Facebook account then before doing this you can easily get the details of your experience with FACEBOOK. (Might Be You Come Back To FB. )

Downloading your profile in this way does not delete it from the site, but simply provides you with a copy. Users wishing to erase their data entirely will have to go through the process of deleting their entire Facebook profile, separately from “Download Your Information.”

Note that, this feature is not activated to everyone but it should gradually roll out to all users in upcoming days.....

Source: 

http://www.kamalupatel.com/2010/10/07/facebook-now-allows-you-to-take-your-data-with-you/