Getting the right tools will help you get new back links and see if there are existing ones pointing to your site already. You may also determine if there blacklisted sites pointing to your website. This is the reason why it is important for you to know where all those links are coming from. You would want your links to come from quality sites because search engines only look at relevant and quality links.
Also, if your back links are coming from link farms or link exchange sites then it can have a negative effect on your back links. You have to get good links to make sure that all your links will give your site a good reputation. You might also want to look at other website’s back link sources so you can get more ideas and more resources for your link building. It would also be helpful if you can talk to other webmasters to get tips on how to get more high quality back links.
You do not have to get link popularity software to check all factors affecting your link sources. There are a lot of ways to do link testing manually but it will take a lot of time. It would be better to leverage and spend your time gathering new clients and making new websites for more earnings.
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