7 Tips to Boost Your Site’s Conversion Rate

Good traffic is important, but high conversion rates are even more important. Getting a steady flow of visitors is easier. Getting people to sign-up, join or buy is harder. If your site isn’t converting enough of your visitors into buyers, or at least into prospects, you can fix this.

1. Audience: Are you attracting the right visitors to your website? The best website won’t convert visitors if you’re targeting the wrong keywords. What answer are visitors looking for when they arrive? What is their intent?
2. Clear Action: Visitors arrive looking for a specific solution. If you can demonstrate you have the best solution, then they are ready to take action. Make it visual, visible, clear and easy. When your website visitor is ready to buy, make it easy for them.
3. Clear Navigation: Design your website’s navigation as cleanly and simply as possible. The more options and paths you have on the page, the higher will be the chances of the visitor getting confused.
4. Subscriber Sign-up: The best way to convert a visitor into a customer is to convince them over a period of time. Grow your email list via an opt-in or subscriber form on your website. The idea is to keep inviting people back and to encourage the repeat buyer.
5. Sign-up Incentives: Your incentive needs to make an impact. Something that causes them to say “wow” I need more of this. The key is start by delivering something they really want in your initial incentive.
6. Build Trust: Show visitors that you are trustworthy. Show prospects there are no risks. Build trust at every step. Show your phone number and address. Post a guarantee. Have a no-risk returns policy. Show your privacy policy. At an action step such as a sign-up for, reassure with an excerpt from your privacy policy.
7. Social Elements: Using social media, merged with eCommerce is one way to improve conversions. This includes product reviews, ratings, consumer feedback, wish-lists, favorites, blogs, forums or chat rooms.