If you are reading this right now and considering what to do to help optimise your website for Christmas you are already working at a disadvantage. Webmasters who are ahead of you right now started their Christmas optimization work and enjoying brisk Christmas trading.
Why is seasonal SEO important?
Along with consumer spending which generally increases at Christmas so does SEO activity which means that no matter which market you are active in, online, the competition suddenly heats up. This means that your struggle to get a bigger slice of the pie is suddenly meeting a lot more competition and unless you can match and surpass that you will most certainly be left behind.
Because online spending skyrockets during Christmas and there are hundreds of millions of dollars of cash you can chase the good news is that even modest SEO action during this time have the potential to bring you quick rewards. If you are in need of some Christmas SEO assistance and are not sure where to start here’s a quick guide.
Concentrate on keywords
Chances are you have already identified this year’s ‘must have’ product for your sector. This is one of the most important keywords on which you should focus. You can help your cause by writing themed ‘linkbait’ blog posts on your website, and developing internal linking strategies using the name of that product as the anchor text so that pages inside your site which contain that link to your cart and homepage and special offers pages.
Generally speaking, you should also avoid using the manufacturers’ standard product descriptions on your website. These are seldom written with SEO in mind, and they can severely damage your optimisation efforts. Instead, concentrate on writing carefully constructed product descriptions that hit all the relevant keywords. Do use the manufacturer’s content however as a ‘core’ around which to augment the writing in the number of total words and then fine-tune it through your own, highly targeted, keyword-focused optimisation efforts.
Blitz your social media
This is perhaps the one time of the year where ‘shouting’ more frequently, in order to be noticed makes perfect sense. When it comes to social media (Facebook and Twitter, for instance) the volume of postings and their frequency increase from all their participants as everyone gets engaged in this time of the year. You now really need to stand out from the crowd.
You might choose, for example, to run a competition on Facebook. Have users tag themselves in a photo or join your group in exchange for the chance to win a prize. Alternatively, invite all of your online followers to an event in your shop (if you have one). Lay on some entertainment and offer a discount on all purchases for the evening. Events and promotions of this sort can help you to make the most of your existing online communities and they will also generate further word-of-mouth publicity which, in turn, should become more sales.
Think about PPC
Normally, almost all the work I do for clients is so they can go from a pay-per-click campaign (usually Adwords) which keeps draining their resources, to total organic traffic success. This is, however, the one time of the year when a PPC campaign makes sense. It provides and additional layer of advertising and exposure and, when handled correctly, it can bring in traffic which you might otherwise have never reached so fast.
You can improve your chances of appearing at the top of search results by bidding on relevant keywords. These keywords will probably (but not necessarily) be the same ones for which you are optimising your content. Generally speaking, your PPC campaigns should focus on the products for which you anticipate there will be the highest demand, and those on which your margins are highest.
It is worth remembering that Google Adwords is not the only PPC channel. Depending on the nature of your business you might also want to consider buying ads on sites like Facebook. Make sure that you track your PPC campaigns closely over the course of the festive period and beyond. It is often possible to significantly improve your click-through rates with a relatively modest change to your strategy.
When it comes to online traffic keep conversions in mind
Finally, you should always keep in mind that the purpose of your campaigns is not just to drive traffic. Instead, you should always be aiming to convert leads into sales. In order to improve your chances of doing so you will need to optimise not just your content but also the website itself. After all, your online presence is the digital equivalent of a shop with all that this implies. Treat it the right way in your mind and general thinking and you will find that it pays you back, loads.
Source:-http://helpmyseo.com/seo-tips/320-christmas-seo-optimise-right-now-to-gain-christmas-trade.html.
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