Social media is no more a new word because it has been utilized by businesses for reaching global customers and also to have an effective communication with them. Not a single business at present can think of ignoring the significance of social media. 2011 sees more advancement toward using social media platform for promoting online businesses.
It is said that Twitter has grown 1,382% in just one year and has got unique visitors of over 7 millions in one month. What trends and techniques will be followed in 2011 regarding social media optimization? Here are some predictions based on facts and figures.
1)More concerns about privacy: Because of increasing shift toward joining social networks, privacy concerns will become serious for registered users of different social platforms. As social networks are efficient in helping people to share personal things with their contacts and with global users, so customized experience will become the preference of users.
2)Social networks will prefer to decentralize: Facebook Connect, Google’s Friend Connect are one effort toward having a control over personal information and established relationships.
3)Search engines will need a different treatment: Google will give prominent place to social media activities. More personalized search will become easy as you wish to see the results from personal networks.
4)Content management will be the big business: As content is king in the web world and it is growing at a speedy rate. More concern would be there for sorting out and managing the content.
5)Social media will improve everyday experiences: Before going to call your contact you can get an idea what he/she is doing or feeling. Better relationship management through social media- isn’t it amazing?
6)More high ratings would mean recommendation: A website that gets higher rating by its users will remain successful in attracting more targeted customers.
7)More tools to optimize social media experience: Users want immediate responses of their queries so there would be natural replies to questions like “my service is down”.
8)Google Wave will impress marketers: As Google Wave is currently limited to developers but in 2011, it will help marketers as well and will enhance the consumers’ experience of communicating with each other.
9)Search results will give a new direction to internet marketing: Semantic web world will enhance the experience of searching. The search results will be based on the way your public profiles are known by them. So it will open a new gate for internet marketing approaches.
10)Integration of social media into digital experiences: Social media will become part of every digital experience. So in future talking about digital media would not mean just digital one but the social one as well.
11)Social media has to go through filtered processes: Because of unnecessary clutters being created by updaters at social networks, people will tend to be less social and prefer to go for filtered options.
12)Cost effective customer care- corporations after social media: Social media though has been serving as an effective tool to communicate with global clients but in future various networks will be used by large corporations to save cost while listening their customers and giving them feedback in a better way.
13)Social networks- not just for entertainment or social activities but for more business: It would not be just a trend to become social at social networks as these plate forms will be used for more business activities. So seriousness will surround the term ‘social media’ and a professional support will be the need of any business to have effective social media presence.
14)Social media strategy would become integral part of marketing campaign: Because of positive contribution toward web marketing, in future social media will have to become part of overall marketing campaign. It needs to be incorporated into company policy.
15)Social media would be on mobiles: With growing use of cell phones, it would become necessary to give social media updates at mobile devices. So telecom companies will think of introducing new socially active mobiles in future.
16)Sharing content would not depend on just an email: Because people are becoming more conscious about sharing their thoughts in the form of articles or blogs so they want to remain connected with their networks anywhere. Cellular phones will be more active in distributing the content of users’ choice at their favorite networks.
17)Group buying- sharing with friends support speedy growth: Group buying services like Groupon have given a new direction to buying experiences and the way an industry can experience speedy growth. Businesses will have to think about offering wide ranging deals.
18)Spreading collective knowledge- social media will take the lead: Though question answer sites are not new but social media has been giving popularity to these sites. The main purpose is to spread the collective knowledge that would benefit users.
19)Buy online- Facebook credits will become a great offer: Though Facebook is offering credit system for micro payments for the last 6 months but in future if the offer exists it will capture the attention of people as they would prefer to make online purchases through reliable platforms.
20)Tailored content- social media can be made effective tool: Social media would not just be the source of entertainment or to throw marketing messages but quality content would be the weapon to attract users and fetch their thirst for knowledge.
21)Tweets promotion- twitter should focus growth: Twitter is trying some monetization features but instead it should focus growth in coming year before shifting to revenue aspects.
22)Hard time for Google to compete with social networks: Though Google is struggling hard to be the lead by introducing various applications like Wave, Buzz, and now the Google Me but still social media will give a tough time. Social media is not in genes of Google but still they can succeed in social games. So coming year will bring more hopelessness for Google in its efforts of becoming more social.
It can be predicted that 2011 will be the year of social media. Those using it effectively will be benefitted, those avoiding it will be at loss while those fighting against it will need brave hearts.source:
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