Your Website Visitors Are Talking to You

Continuously improving your Web presence to increase ROI should be the goal, right? OK, but how do you get your potential customers to talk to you so you know what to improve? If you are willing to dig into a little data, you can find out how people interact with your site and where the problems are that need attention. Here are a few pieces of Google Analytics data that you can use to interpret what your visitors are trying to tell you.

Bounce Rate

With a high bounce rate, the visitor is saying, “This site isn’t relevant to me – I’m outta here.” The bounce rate number is just the percentage of single page visits, meaning that all those people left your site without looking past the page they landed on. It’s possible that this means your landing page just isn’t interesting. More likely, it means the people landing on your site were led to believe they would find something different when they clicked on your paid advertisement or organic search listing. If you are getting a high bounce rate, look at what your ads are promising. Make sure your landing page fulfills the promise in the ad.

New vs. Returning Visitors

A high number of returning visitors says, “Your site is engaging enough that I think I’ll come back for more.” New visitors are a good indicator that more people are finding your site, but getting them to return is the part that takes work. Ask yourself what you are putting out there that will bring people back again and again. A really good blog is one great way to do this.

Time on Site

A higher time on site tells you your site keeps visitors from leaving. This could mean you offer plenty of things to explore. But be careful. When I logged into analytics on one of my sites this morning, I found most people were staying for three minutes or so. Then there was this one visit that lasted for three hours. I’m guessing that somebody left their browser open on my site while they left the house for a while. So I obviously didn’t give that visit much attention.

Pages Per Visit

This says, “The first point of contact was interesting enough to make me want to look around.” If you have high average page views, you have done a good job of sending the right people to the site and presenting the information in an interesting way. It might also mean you have created a page structure conducive to further exploration.

Traffic Sources

This is very valuable because it shows you the ways customers come to your site. If they are all coming from Google, then your search engine optimization campaign is working. If you see a huge influx of website traffic from a partner site, you could look into ways to increase your visibility on that partner site.

Content

This is where your visitors tell you which content they like best. You are also able to see how they interact with their favorite content by looking at bounce rate, how many of them left the site from that page, etc. If you notice a certain topic always trends to the top, it should probably be a main focus of your content.

The best companies are those that listen to the customer. Google Analytics provides all this wonderful data to help companies do just that. We just have to be willing to dig in a little.

source: seo.com

Updated Content is the Fresh Food for Your Website

Think of your family physician and his traditional advice for all ages, “An apple a day keeps a doctor away”. Yes, from the practical aspect, he will expect you to have a regular contact with him but that doesn’t mean he wants you to fall ill again and again.

Our physical ailments are nothing but an obvious result of aberration from the normal food habits and lack of a balanced diet. Some of us may not be able to tap the quality food available in the market due to financial crunch but I most of the cases, it is the lack of health awareness that prevents us from proper diet within our budget.

As fresh food and balanced diet keeps up the health of our body, your website is always hungry for quality food for its health maintenance. A consistent flow of updated content is what a website is looking for. A quality SEO friendly content is not just an easily available ingredient rather a precious resource for any virtual office of an organization. We must not forget that the internet is the virtual location for zillions of information bytes related to multifarious segments of the society.

Just think of Yahoo news and the diverse category of topics it covers, the society, politics, sports, media & entertainment, horoscope, education, science & research and many others. Can you imagine how meticulous their content management system is! In fact, very recently they have come up in the leading social media networks like Facebook and Twitter. I know you love to use rich category of content provided by them or you might be thirsty for the blog writing services of Guardian.co.uk. Yes, you are right – rich quality content will with no doubt give you a great mileage in the near future. People will always look for something new in your website and as they continue to find so, they will come back again and again.

Repeated visitors at your site are turning ready to bring some more positive outcome in a short span of time. Your website Page Rank is expected to raise significantly, people will start to treat you equivalent to an authority site and you will find yourself sitting with a large number of quality leads for the category of services you offer. So, let’s start writing and blogging with passion and intellect!

source:competeinfotech

How to Choose the Proper Keywords For Your Website?

The start point for your online business is taking the time to develop a list of keywords related to your website; however, you may get thousands of keywords that really need a lot of research and can take your website to a various directions, so your task here, is to find just those that are vital and effective for your website.

For creating an effective and well balanced website that works for your needs, you must analyze the terms you have listed in a matrix or a chart; there are several stuffs to look for in doing this:

•Determining the most related keywords to your website theme.

•Determining how much traffic expected from your related keywords.

•Determining weather the keywords will convert for you by getting sign ups or purchases transactions.

The purpose of this type of chart is to give you more comparable information to help you to choose the most proper keywords that are going to achieve your goals, and that doesn't mean that you should use all of those words, just compare your options by traffic, relevancy and conversions to make the best decisions.

There are also some notes to consider when researching your keywords uses, you likely want to choose keywords that contain a good variety of the most popular related keywords to your website, however, hitting those top keywords may simply not be enough to get on the top ranking because this is depending on how much their competitions.

The more common keywords you have chosen, the more website owners doing the same thing, in other words, you will be faced with millions of websites that compete for this keyword, and this means that you will work extra hard and spend a great deal more.

In this situation you may look at other keywords including those keywords that are less likely to be the ones that website developers are using, and in this step you may concentrate on more keywords that a small top ones.

At the end, conduction your keyword research requires the consideration the main four factors, your keywords value, relevance, search counts, and finally your competitions.

source: ezinearticles

49 ways to get traffic to your website

Everyone wants to know and find out ways to increase traffic to their websites. Unfortunately this is not a simple push a button and you will receive more visitors to your website tip. It involves allot of hard work and patience. Hey…isn’t that what SEO (Search Engine Optimization) is all about?

It means nothing by receiving a 1000 un-targeted visitors and hits to your website a day. What if those 1000 visitors were target driven by any service your company has to offer? Internet marketing is not just about driving traffic to your website. It is about turning those visitors into sales leads.

49 tips on how to increase traffic to your website

1. Write and submit articles to the article directories.
2. Leave comments on other people’s blogs with a back link to your site.
3. Answer people’s questions on www.answers.yahoo.com.
4. Post in forums and have a link to your site in your signature.
5. Write a press release and submit it to www.PRWeb.com.
6. Advertise your website in the appropriate category on www.CraigsList.com.
7. Give an unbiased testimonial on a product/service that you have used in exchange for a back link to your site.
8. Start a blog and submit it to free blog directories.
9. Manually submit your website to the major search engines.
10. Optimize each page of your website for a particular keyword or search phrase.
11. Add a link in your email signature to your website. It’s a free and easy way to get a little more traffic.
12. Make a custom 404 error pages for your website redirecting people to your home page.
13. Use PPC search engine advertising.
14. Add a “bookmark this site” link to your WebPages.
15. Have a tell-a-friend form on your site.
16. Send articles to ezines publishers that include a link to your website.
17. Hold a crazy content and make it go viral.
18. Give away a freebie to keep people coming back to your site.
19. Add an RSS feed to your blog.
20. Submit your site to any related niche directories on the net.
21. Participate in a banner or link exchange program.
22. Create a software program and give it away for free.
23. Purchase the misspellings or variations of your domain name, or those of your competitors.
24. Buy a domain name related to your niche that is already receiving traffic and forward it to your site.
25. Pass out business cards with your domain on them everywhere you go.
26. Start and affiliate program and let your affiliates send you visitors.
27. Start a page on social networking sites such as www.MySpace.com.
28. Submit a viral video to www.YouTube.com
29. Conduct and publish surveys to your website.
30. Find joint venture partners that will send you traffic.
31. Start your own newsletter or ezines.
32. Use a auto responder or email campaign to keep people coming back to your site.
33. Purchase ads on other sites.
34. Send a free copy of your product to other site owners in exchange for a product review.
35. Sell or place classified ads on www.eBay.com or www.bidorbuy.co.za with a link to your site.
36. Post free classified ads on any of the sites that allow them with a link to your site.
37. Exchange reciprocal links with other related websites.
38. Network with other people at seminars or other live events.
39. Purchase advertising in popular newsletters or ezines.
40. Advertise on other product’s “thank you” pages.
41. Create a free eBook and list in on the “free eBook” sites.
42. Buy and use a memorable domain name.
43. Do something controversial.
44. Create an Amazon profile and submit reviews for books and other products that you have read.
45. Start a lens on www.Squidoo.com.
46. Use a traffic exchange.
47. Get referrals from similar but non-competing sites.
48. Create and sell a product with resell or giveaway rights.
49. Email your list. If you don’t have one, get one.

source: http://blog.wsioms.co.za/

Increasing Your Website Traffic with Free Publicity

When an expert, author or small-business owner creates a website to promote his or her expertise, service, product or business, they’ll typically find generating traffic to their site is a lot harder than they expected. Websites are a great tool to engage current and potential target audiences; but if they aren’t flocking to your site, you’ll need to get the word out. That’s when PR and mainstream media placements can be invaluable.

The power of PR lies in sharing your unique expertise, knowledge and perspective with the media and the public. Being featured in print, broadcast or online media can give you priceless publicity, with results you may not have even dreamed. Take Stress Elimination and Neuroplasticity Expert Don Goewey. After giving a radio interview to promote his book Mystic Cool on 102.1 KDFC San Francisco, Don’s website MysticCool.com saw a tremendous spike in visitors — over 10,000 that morning. Don is one of my PR firm’s clients and our job is to get him out in front of his target audience. But there are ways you can get media placements and produce results like Don’s — for free — with media connection sites PitchRate.com, HARO and Reporter Connection.

Sites like PitchRate.com and Reporter Connection offer experts, authors and small-business owners an amazing opportunity to gain free publicity — and increase their website traffic — for their books, businesses and products. When you sign up for these services you’ll get daily media requests from journalists looking for sources. Find a request that fits your expertise and pitch the journalist directly. If they like what you have to offer, you can be featured as the go-to source in your expertise. Not only can it boost the number of visitors to your website, but it can also increase your credibility among your target audience.

Once you land that media placement and you find yourself in Don Goewey’s shoes —giving a radio interview that could drive 10,000 visitors to your site the same day— you’ll need to practice your sound bites, develop a clear and memorable message and most importantly, make sure the URL of your website can be remembered and easily spelled by the audience listening to the program. Don’s MysticCool.com is easy and memorable; but what if he had gone with DonJosephGoewey.com or Neuroplasticity.com? Would he have seen such a spike in traffic? Could you spell “neuroplasticity” after hearing it mentioned on the radio? Just like with everything in PR and business, being clear, concise and simple is the way to go.

source: niceblogger