The start point for your online business is taking the time to develop a list of keywords related to your website; however, you may get thousands of keywords that really need a lot of research and can take your website to a various directions, so your task here, is to find just those that are vital and effective for your website.
For creating an effective and well balanced website that works for your needs, you must analyze the terms you have listed in a matrix or a chart; there are several stuffs to look for in doing this:
•Determining the most related keywords to your website theme.
•Determining how much traffic expected from your related keywords.
•Determining weather the keywords will convert for you by getting sign ups or purchases transactions.
The purpose of this type of chart is to give you more comparable information to help you to choose the most proper keywords that are going to achieve your goals, and that doesn't mean that you should use all of those words, just compare your options by traffic, relevancy and conversions to make the best decisions.
There are also some notes to consider when researching your keywords uses, you likely want to choose keywords that contain a good variety of the most popular related keywords to your website, however, hitting those top keywords may simply not be enough to get on the top ranking because this is depending on how much their competitions.
The more common keywords you have chosen, the more website owners doing the same thing, in other words, you will be faced with millions of websites that compete for this keyword, and this means that you will work extra hard and spend a great deal more.
In this situation you may look at other keywords including those keywords that are less likely to be the ones that website developers are using, and in this step you may concentrate on more keywords that a small top ones.
At the end, conduction your keyword research requires the consideration the main four factors, your keywords value, relevance, search counts, and finally your competitions.
source: ezinearticles
No comments:
Post a Comment