Keys to Social Media Succes in 2010

here are only a few things that you can do to all but ensure success in Social Media nowadays :

• Remind that it’s all about people. Social media is a simple way to get your customer closer and  closer with the internet with the intent of improving and building on your relationships.Think people first and always,they are the most important thing in Social Media.
• Content drives conversations.All you need to do is to transform the content into contacts or even customers.Social media content (blog posts, Facebook posts,Tweets) allows you to demonstrate your value to prospective contents, encouraging the other users to contact you or to follow your accounts.
• Begin with the end in mind.Distinguish yourself with a sound strategy and a goal-driven plan and you’re sure to see the results you expect.Maybe those results are not  appearing immediatly, but if you are a insistent persons , you’ll get a big popularity throught social media networks.
• Listen and learn. Whatever widget or service you sell, you can listen in to the conversation on blogs, Twitter, forums and social networks and and you can see impresions or improvement ideas from your customers or readers.
• Pay attention to keywords.More than a half of customers are using search engines to find the product that are looking for , so , you must pay attention to keywords because your site must be a relevant result for their searches.When you’re engaging in social media, use keywords that identify what you sell and that differentiate you from competitors.
• Do a culture check.An important reason that we see failure in organizations is due to a cultural misfit.Ensure success by asking whether or not you’re ready for the require transparency, immediacy of response, engagement and sharing that’s part of the etiquette in your industry.
• Have fun and engage.The big advantage of this media is that it makes marketing and building your business fun and puts you in touch with real, live customers who are your fans. While you are finding out their blogs or social media account , you can keep them close to you by simply following their accounts or comenting on their blogs.

source: niceblogger