Social Networking and Blog Sites getting even more poular, social
network or blog sites are visited by 75% of online users, reports Nielson.
Despite a fast-growing net population, India due to its present
low numbers, fails to appear in the list of top 10 socially networked countries.
A comparable developing country Brazil has highest percentage (86%) of Internet consumers visiting a social network. The popularity of social networking in Brazil is due to the Orkut phenomenon, which continues to be strong there. In India, Orkut is steadily losing ground to Facebook.
A comparable developing country Brazil has highest percentage (86%) of Internet consumers visiting a social network. The popularity of social networking in Brazil is due to the Orkut phenomenon, which continues to be strong there. In India, Orkut is steadily losing ground to Facebook.
Social networking usage by country
Country
% Reach of Active Users
% Reach of Active Users
- Brazil - 86%
- Italy – 78%
- Spain - 77%
- Japan – 75%
- United States – 74%
- United Kingdom – 74%
- France – 73%
- Australia – 72%
- Germany – 63%
- Switzerland – 59%
Facebook has captured two-thirds of the active unique audience in Italy, making the site relatively more popular in Italy than in the three major English-speaking markets, Australia, the U.S. and the UK.
In contrast, Japanese people have the least appetite for Facebook, with reach and time spent markedly lower than in any of the other countries measured.
Facebook reach and usage by country
Country
% Reach of Active Users
% Reach of Active Users
- Italy - 66%
- Australia - 63%
- United States - 62%
- United Kingdom - 62%
- Spain - 57%
- France - 57%
- Switzerland - 45%
- Germany - 27%
- Brazil - 26%
- Japan - 3%
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