An age old question that has left many site owners confused and frustrated. Google is pretty finicky about what links they do and don’t count towards your link popularity. They are looking for quality long term links into your site that really show that your site is popular. Tons of link exchanges and too many links acquired too quickly are a bit of a red flag for Google.
Although we all want it to happen overnight, your very best bet with linking is to realize that it does take some time and the best way to get links is to put quality content out there that people can link to.
How do you do that?
Write a great article and post it on your Blog, syndicate it to your Facebook Fan page, syndicate it to article directories, submit your RSS feed to various directories, Tweet your content (and ask for RTs), email your content to your mailing list. You want to push your content out there any way you can think of. Just remember people will only link to it if it’s good stuff – so the key to your linking success is to write great content. Make sure you have a system in place to syndicate the content out to as many places as possible.
What social media do I really need to participate in?
Twitter is a must. Twitter drives traffic, helps spread content, creates relationships, creates amazing networking opportunities, it allows you to participate in real time search and helps you get links into your site and so much more. Your prospective clients are using Twitter. Can you afford for them not to find you there?
Facebook is a no-brainer. Every business needs a Fan Page. You may choose not to have a personal profile that you actively update but your business needs a Fan Page no matter what. Fan Pages are a great way to get exposure, drive traffic to your site and capture leads. What most people are missing when they create a Fan Page is that there is so much more to a GOOD Fan Page than just a Wall and some photos. You need custom tabs created to get maximum exposure. You need to pull your Blog feed into your page. If you don’t know how to create a killer Fan Page, contact me for details.
Some stats you need to know about Facebook:
* Facebook has 400 Million Global Users (and growing)
* Facebook has 100 Million U.S. Users: Facebook is strong worldwide (Canada has the highest penetration rate), but almost 1/3 of all Facebook users are in the U.S.
* The average Facebook User Spends 55 Minutes Per Day
* Real-time Search Is Important: Facebook is now making most content available publicly (unless you adjust your privacy settings). This has tremendous implications for search engine optimization and reputation management. You need to be on top of real-time search – today.
A recent study (The Sysomos study) found a strong correlation between amount of content (notes, links, photos, videos and custom pages/tabs) and number of fans.
If you are looking to really grow your Fan base, you need something more than a standard Fan page.
Stay tuned as I answer more questions. Please don’t forget to leave your comments on my Blog. Share your thoughts and ask any questions you have.
To Your Success,
source: ecombuffet
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