Three Taboos of Social Media Marketing – What NOT to do

You have probably seen and heard many success stories of companies that have high returns on their slim advertising budgets. Marketing a business or product on social media has become popular due to its successful return on investment. Before you spend your hard-earned advertising time on social media, you’ve got to make sure you get the main pointers down on what works and what does not work.

The No. 1 social media problem is heavy marketing and advertising on social media.You may be thinking, “wait, isn’t that the point of social media marketing?” Of course your main goal when marketing on social media is getting the audience to accept your message or product. But what you need to understand, is that social media is all about making a ‘relationship.’ Sending automated friend requests and twitter follwers to a large group is not a great way of showing that you want to establish a relationship. Make a connection, offer beneficial information, comment on their websites or posted material before you start to market your products/services.

Another pointer, find the right audience for you and your message. It seems that there is a huge gap between the correct way of advertising and promoting yourself on social media and the spammy social media marketing and communication between you and your customers. Find your right audience and keep up the relationship.

Your second worst mistake, your information and interaction is non-existent. Social media marketing can really be a full-time job. Reseraching the followers you have or the facebook friends, send them material they are interested in, post material on your site that is the ‘buzz’ news. A popular site, www.popurls.com, gives you the daily ‘buzz’ on all social media networks. Find this material and ’shoutout’ to specific followers you think would be interested in the news. Comment on pictures and profiles.

The third problem, and probably the most prevalent today, is that your team just does not believe in the product. If they would rather be playing computer games than instead of helping the project, get rid of them. Social media marketing may sound easy, but it can be tiring and distracting. Stick to the mission and message of social media. Perhaps make a check list to do daily or hourly, depending on your level of interaction.

Even though Facebook, Twitter and other social media sites may have started out as strictly social networking, if companies do this correctly, social media sites can becoming driving force behind a successful marketing strategy.

source: niceblogger