SEO Questions & Answers

Time for more common SEO questions…

1.    What is more important – content or links?

I love this question!  My response is: why is it one or the other? If both are important to the engines (and they are!), focus on both!

I will say that the engines fluctuate a lot in what links they will credit your site with. You may see Google crediting you with 200 links one day and only 20 a week later.  People try to manipulate the engines through linking and Google has gotten pretty good at weeding out links they don’t think should count.

But good content has never been devalued – it’s always been important to the engines.

So my suggestion is to start with good, clean, search engine friendly code and then build your site with strong content that uses your keywords well and then focus on building quality links.

You don’t want to ignore links or content but you want to focus your efforts on what will have the most impact and you want to cover all areas.  If you are writing good content, you should be putting it out there via your Blog, Facebook Fan Page and Twitter account and that should help your content spread and help you pick up links.  So although both links and content are important, I personally always come back to content as the foundation and then build from there.

2.    How do I know if I should hire an SEO Firm?

If you don’t have the rankings/exposure/traffic you need to grow your business AND you don’t have the time or knowledge to handle the work yourself, then you need to outsource the work.

If you aren’t sure if you will benefit from search engine optimization, you should contact me to schedule a consultation.  I will look at your site, determine what the issues are, take a look at how much potential traffic there is for you to tap into and go over costs and options.  There is no obligation.  Contact me at 562-592-5347 or jennifer@ecombuffet.com

So to summarize: if you think your site is lacking in rankings/exposure/traffic , you should definitely contact me.  While it’s true rankings increase over time and history matters, if your site doesn’t have a solid foundation, good content, some linking and on-page optimization then rankings won’t magically appear.

That’s all for today.  Stay tuned for future questions and answers and as always – keep sending me your questions.

source: ecombuffet